In recent years, British travellers have been rethinking the way they holiday. While hotels have long been the standard for overseas accommodation, the desire for more personal, flexible, and private experiences has shifted attention toward something different—private villas. Croatia, in particular, has emerged as a go-to destination for those looking to escape crowded hotel lobbies and packed breakfast buffets in favour of peace, space, and authenticity.
With increasing interest in comfort, privacy, and authenticity, many holidaymakers are discovering a new way to travel—through beautifully curated villas in Croatia.
The Shift Towards Private and Personalized Travel
The pandemic accelerated a movement that was already underway: people want more control over their space, their schedule, and their experience. Whether travelling as a couple, a group of friends, or a multi-generational family, the idea of having a private space to call home—even temporarily—is undeniably appealing.
Private villas offer just that. Guests can wake up when they want, make breakfast in their own kitchen, take a dip in a private pool, and end the evening with a glass of wine on their own terrace—without ever needing to interact with strangers or share their space.
Why Villas Are Outperforming Hotels in 2025
There’s a growing understanding among British travellers that hotels, while convenient, don’t always deliver the kind of relaxation or freedom many now seek. A hotel room, no matter how luxurious, can feel limiting. In contrast, a villa offers multiple bedrooms, open living spaces, full kitchens, gardens, and often stunning views—transforming the holiday from a getaway into a lifestyle.
With remote work and longer stays becoming more common, villas also offer the infrastructure needed for workcations. High-speed Wi-Fi, calm environments, and private workspaces make it possible to blend business and leisure seamlessly.
Spotlight on Istria – A Rising Star Among British Travellers
While destinations like Dubrovnik and Split are well-known, the Istrian Peninsula is quickly gaining traction among discerning British visitors. Often referred to as “the Tuscany of Croatia,” Istria offers rolling hills, medieval hilltop towns, olive groves, vineyards, and a stunning coastline.
The region is ideal for those who appreciate good food and wine, charming local culture, and tranquil surroundings. It’s a place where you can spend the morning at a seaside café and the afternoon tasting award-winning olive oil inland.
For those looking to explore one of Croatia’s most refined and diverse regions, villas in Istria offer the perfect blend of tradition and luxury.
Last-Minute Flexibility is Now a Key Booking Trend
Another key reason why villas are becoming the preferred choice is the flexibility they offer. More and more Brits are booking their holidays at the last minute—whether due to unpredictable work schedules, better flight deals, or simply the urge to get away spontaneously.
Unlike traditional package holidays, villa rentals often provide better value for money and more generous availability windows, even during peak periods. And with professional management companies handling bookings, check-ins, and guest services, convenience is never compromised.
If you’re planning a spontaneous escape this season, there’s always a Last Minute Villa in Croatia waiting to be discovered.
Final Thoughts – A Smarter Way to Holiday
Travelling has changed, and so have travellers. Privacy, space, and flexibility are no longer luxuries—they’re expectations. And Croatia, with its natural beauty, welcoming atmosphere, and growing portfolio of high-end private villas, is answering the call.
So whether you’re dreaming of a summer by the sea, a peaceful hillside retreat, or a last-minute getaway that doesn’t feel rushed, a private villa in Croatia might just be the smartest holiday decision you’ll make this year.