Today the Southport Lifeboat has launched #itsbehindyou – a beach safety campaign aimed at educating members of the public with how to stay safe when visiting Southport.

A combination of nice weather, more people visiting and there being no RNLI Lifeguard cover on Southport beach this summer has led to our volunteer crews being called out more than ever before.

The campaign has therefore been created to highlight the dangers of our coast and provide safety advice.

Earlier this year, our crew helped over 40 people who had become cut off by the tide at Southport in one incident.

Last week, we rescued two teenagers who were minutes away from the sandbank they were trapped on, being completely covered by the tide.

When you’re at the beach, check to see whether the water has crept behind you while you’re relaxing on the beach.  Keep checking whether #ItsBehindYou.

If you get into difficulty, call 999 and ask for the Coastguard.