International tourism and leisure expert, Norman Wallis, will welcome a University of Leipzig delegation of 17 masters degree students and their professor at one of the NW region’s biggest family visitor attractions on Thursday (12th September at 9.30am).

Mr Wallis will share insights about the consumer appetite for amusements and entertainment trends as well as host a detailed Q&A with the students who are in the UK to find out more about the visitor economy – and Southport Pleasureland’s role in it.

Leipzig University, in the Free State of Saxony, Germany, is one of the world’s oldest universities and the second-oldest in Germany.  The students, who are studying Economics and Social Geography, are visiting Liverpool to understand tourism and its impact on the economy in the area.

The University approached Mr Wallis to gain his expert insights into the region, its tourism economy and Southport Pleasureland’s contribution and relevance for the town from its first appearance 100 years ago, through to today.

Mr Wallis, whose family has a seven-generation history with attractions, will talk about the park’s story in the context of the students’ syllabus, including how its development was driven and how it has changed and evolved to suit 21st century visitors. The presentation will be followed by a tour of the park.



Other tourism and leisure stakeholders for the region have been invited to attend.

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