Why Employee Engagement is a Key Buzzword in 2024

4th April 2024

Employee engagement has become a well-known term when it comes to business. Especially after the last few years. To be a successful business comes hand in hand with your employees and how they get along with each other.

As a result, Corporate Challenge events and engagement are now more important than ever in terms of connecting people and growing and nurturing not only your business but also your employees. Engaging the services of companies like We Are Massive will give you access to a team of event staff, brand ambassadors, temporary event managers all of whom have worked with major brands like Nike and Adidas, to help ease the burden.

Make a difference

Having high-calibre talent in the workforce is valuable. Retention of the people that are key to having a successful business is something you shouldn’t ignore. They are assets to your company, so keeping them engaged, motivated and knowledgeable should be part of your business strategy.

As a result, a business will have employees who not only work hard and are talented but also know that they’re contributing and appreciated and, therefore, likely to stick around and continue to be a valuable asset to your business.

 

Enjoy who you work with

One third of your life is spent working, so it’s really important to be able to get along with your coworkers. Employee engagement and team building can be part of the process in order to get people to interact in ways they may not do under normal working circumstances.

Taking people out of their comfort zone in a different social interaction can help employees engage. Whether you’re trekking new horizons or learning new skills, it’s an opportunity you may not have whilst in an office or in your regular role.

Taking part in an event, such as a half marathon or climbing a mountain, can take a lot of people out of their comfort zone. It also gets people talking and sharing stories they may not do in a normal working environment.

So, that may be another reason why employee engagement is brought up in conversations.

 

The people

If you’re heading to an event with a colleague, it’s vital that you understand prior what you need to learn while you’re there. And understanding the people that you work with and what their skills are will enable you to do just that.

You don’t need to stick with them throughout the event, but that’s where employee engagement comes in. It’s a level of understanding and knowing where your skills lie and what’s best for the company.

 

The work-life balance

Over the last few years, a lot of companies have been re-looking at how they structure employees’ working lives. It has become increasingly apparent that having a work-life balance is something that employees wish to have as a benefit.

As a result, having employee engagement will help coworkers to understand where there is a need to be flexible around hours and will enable productivity. For example, if they had kids and needed to leave early or have flexible hours around school time. You may not know that if there wasn’t an interaction between coworkers.

Similarly, health reasons or mental health can be integral to how someone may work. Employee engagement, understanding who you work with, and HR are becoming subjects that people are more willing to talk about now. Which may be why it’s a keyword in 2024.

 

Time has changed

There used to be a time when people went to work and did their time, and that was it. But it’s different these days. This is due to the fact that after the Pandemic and how people work has become more flexible.

There’s a generation of people who would like to work and enjoy what they do. Part of that comes with engaging with those that you work with. Getting on with the people that you spend time with, in a job that you enjoy. Employee engagement has become a buzzword because working with people you like is now more important than ever.

Sometimes, the people you work with can be your best friends and motivation and help you learn skills that you never knew you could before.

In conclusion, employee engagement is a buzzword in 2024 because people care more about how they work and having a work-life balance that suits them but also enables them to work in a job they care about and do the best they can for the business.