Two new surveys of over 1000 dads and over 1000 people buying for dads from handmade personalised gifting company, Create Gift Love, reveal that 37% are buying Father’s Day gifts on behalf of their children and 82% struggle to think of ideas. Dads speak up and 74% say they don’t want practical gifts and would prefer personalised gifts that have an emotional connection instead.
Emily Carr (39), Co-founder of Create Gift Love with husband Tony Carr (39) from Christchurch Dorset says: ‘I know first-hand how tricky it can be to buy presents for your own dad, and then to also find presents to get your partner from the kids. Buying for men can be really difficult, it can seem that they either have everything or say they don’t need anything, and you never want to be the one gifting socks.’
The survey results also revealed that of the 37% buying gifts on behalf of their children, 82% are struggling to come up with gift ideas. Carr comments: ‘Buying on behalf of your kids starts before they’re even here, so many of our customers are buying for dads to be – and this can be even trickier as you don’t have photos or drawings that you can use for personalisation. There are options though, you can gift very sweet keepsakes like a personalised calendar with dates in the future, these make the perfect dad to be gift’.
When it came to gifts, 74% of dads surveyed said they’d prefer a personalised gift over a non-personalised gift, and when asked what would mean the most to them this Father’s Day, nearly half said they’d prefer to spend time with the family. ‘We expected the results to show dads were more thoughtful and in touch with their emotions than they’re often made out to be, and they really were, even more than we thought!’ Carr adds.
A study conducted by neurologists at Mindlab reinforces this further, finding that men are significantly more sensitive than women, they are just better at hiding it. Dr David Lewis, the director of Mindlab and neuropsychologist commented: ‘Our daily media consumption and social interactions promote gender stereotypes about men being stoic and women being emotional. According to this study, men experience emotions just as deeply as women do, perhaps even more so, but they are less likely to express them out loud because of societal expectations.’
Carr adds: ‘No matter what you decide on this Father’s Day, make sure it comes from the heart. A thoughtful gift, combined with your own personal touch is sure to make Father’s Day extra special for the heroes in your life.’
OTS News on Social Media