Sefton Council has teamed up with digital advertiser, Open Messenger, in a bid to get local residents registered to vote.
Thousands of people across Sefton are missing out on the chance to have their voice heard come the next set of local elections and it is hoped that the latest advertising campaign will help remind residents to re-register.
The campaign, a first of its kind for local authorities across the city region, will see targeted adverts displayed on full HD screens that are mounted on the top of hackney cabs.
Open Messenger then uses smart geo-targeting technology to ensure that the message is displayed when the taxi enters a specific area or postcode of the borough, such as Netherton or Bootle.
Along with targeted postcodes, the adverts will also be displayed in key areas of the city, including Liverpool City Centre.
Cllr. Paulette Lapin, Cabinet Member for Regulatory, Compliance and Corporate Services, said: “There is a number of areas of the borough were voter registration numbers are low and we hope that this latest campaign will act as remainder for residents.
“Not only are you unable to vote if you’re name is not on the electoral register but it can also have a massive impact on your credit rating.”
Mike Smith, Director of Open Messenger, said: “We are really pleased to have Sefton Council advertising with Open Messenger and that they saw the potential of our new digital platform.
“We believe the ‘register to vote’ campaign will be a great success and with our ability to geo target key areas in Sefton with this message we hope to help with a return on investment which is so necessary for local authorities.”
Registration take just minutes from a smart phone or computer, just visit www.gov.uk/register-to-votewhere your date of birth and National Insurance Number are required.
For anyone who does not have access to the internet, they should call 0845 140 1049 and register.
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