With The Open returning to Southport this year, it’s the perfect time for local businesses to go golf mad and capitalise on the increased footfall with special offers. It’s expected that more than 300,000 people will come to the event at Royal Birkdale, meaning there are a lot of opportunities for local restaurants, hotels, and attractions.
These offers don’t need to be limited to when the tournament is on either. In fact, Southport can lean into its reputation as a major golfing destination, with businesses offering visitors golf-related promotions all year round.
The Importance of Special Offers in Attracting New Customers
Land-based businesses around Southport are gradually realising how important it is to provide special offers and promotions, as they are constantly competing with the online world where they are abundant. For example, people who discover Betfair casino bonus know that it gives them free spins to use on selected games when they join. The same thing can be seen in other industries such as travel, where sites like Booking.com have huge discounts for regular customers.
Businesses around Southport probably can’t offer quite the same level of value as booming online brands. However, they can make their promotions attractive in different ways, such as relating them to people’s interests. That’s where The Open offers an opportunity, as businesses in the area can run special golf-related promotions.
Golf Week Offers Could Drive Extra Footfall
According to National Club Golfer, the 154th Open in July will be one of the biggest ever in the North West, thanks to increased capacity and new attractions on the practice days. Southport will see thousands of people moving between Royal Birkdale, the town centre, and local hotels, meaning that there will be plenty of chances to capitalise on the increased footfall.
Anyone with a business in Southport should be thinking of ways that they can draw customers in during this time. For example, cafes could launch early breakfast deals for spectators heading to the course, while pubs and restaurants could offer evening meal promotions or live music after the day’s play.
On top of that, shops could create golf-themed displays, souvenir deals, or even short-term discounts for visitors who want to take something home from Southport. It’s a chance for everyone to contribute to the buzz of The Open and turn Southport into a golf-mad town for visitors to enjoy.
Businesses Could Benefit All Year Round
According to a piece in Visit Southport, the town is one of the best places in the world for golf. It already attracts a lot of golf tourism outside of The Open, and businesses can profit from this all year round.
For example, hotels and guest houses in the area could create golf break packages that appeal to visitors throughout the year. There could be discounts at restaurants for golf societies, or special golf screening meal deals at local pubs.
There’s no doubt that the return of The Open to Royal Birkdale is a huge moment for Southport, and it should be great for businesses in the area. Along with benefiting from it at the time, local hotels, restaurants, and shops should offer recurring golf-based promotions.