At just before 9.30am a man walked into Collingwood Jewellers on Tulketh Street and made demands for money from staff members. It is believed the man may have been armed with a handgun.
The man left the shop a short time later empty-handed. It is believed he may have driven away in a green Mazda car.
Nobody was injured during the incident but staff members were left shaken by their ordeal.
An investigation is underway and CCTV enquiries are taking place.
The man is described as white, 5ft 10in tall, in his mid-30s and of stocky build. It is believed he was wearing a fair coloured wig, sunglasses, a black jacket and blue jeans and was carrying a black bag.
Detective Inspector Paul Lamb said: “Thankfully nobody was injured during this incident and the man left empty-handed. Tulketh Street is in a busy part of Southport and I am sure that members of the public will have seen this man in the area, either before or the afterwards or may have seen the green Mazda in the area at around 9.30am today.
“I would appeal to anyone with information which could assist the investigation to contact Merseyside Police on 0151 777 3833 or the Crimestoppers line anonymously on 0800 555 111.
Armed robber targets town centre Jewellers.
A JEWELLERS in Southport has been targeted by an armed robber wearing a blonde wig this morning (Saturday 13 May 2017).
Staff at Collingwood Gold on Tulketh Street were opening the shop at around 9.30am when a man walked in demanding staff to open the safe – staff could not and he fled empty handed.
Police have sealed off the shop while they carry out their investigations.
OTS News will have more information live from the scene shortly.
Anyone with information should call police on 101 or Crimestoppers anonymously on 0800 555 111.