Pay-per-click (PPC) advertising is a super effective medium to drive your website traffic, generate leads and increase sales.
But it’s not just about setting up an account, throwing money at it and hoping for the best. You need an experienced PPC agency with a proven track record in order to ensure that you get the most out of your investment. With so many agencies in operation, from large scale brands to one-man bands, it can be difficult to choose the right partner for your business.
Here are five questions you should ask when choosing a PPC agency.
- How Experienced is Your Agency?
You want to make sure that the PPC agency you choose has plenty of experience in this field. Ask them how long they’ve been in business, what type of accounts they have managed, and what results they have achieved for their clients.
Not only will this give you peace of mind in assessing their experience and competence in the field. But also, this will help to ensure that you are getting the most bang for your buck.
- What Type of Service Do You Offer?
Different agencies offer different services when it comes to running PPC campaigns. Make sure that the agency you choose offers everything from keyword research and copywriting to campaign optimization and reporting.
The world of paid search is more competitive than ever, with rising competition and traffic costs, making it imperative your new agency fill your skill gaps to deliver the best possible solution.
That way, you can rest assured knowing that all aspects of your PPC campaign are being taken care of by experienced professionals who know what they are doing.
- What Kinds of Platforms Do You Use?
The platform(s) used to reach your target audience will have a huge impact on performance, so it’s important to make sure that your chosen PPC agency is familiar with all the major platforms – such as Google Ads, Bing Ads, and Facebook Ads – as well as any other platforms relevant to your industry or niche market.
Given the different nuances between each advertising network, ensuring the agency has adequate experience in your main primary channels is particularly important.
- How Will You Monitor Performance?
Performance monitoring and analysis is key if you want to ensure maximum ROI from your campaigns.
Therefore it’s important that you choose a PPC agency which is able to track all relevant metrics – such as cost per lead (CPL), cost per acquisition (CPA), click through rate (CTR), conversion rates (CR) – so that any issues can be identified quickly and addressed appropriately before they become too costly or damaging for your business.
- How Will You Report Results?
It’s also important that the agency you choose provides regular reports which clearly outline the performance of each campaign, so that you can see where changes need to be made in order to improve results over time.
This will also help identify any patterns or trends which could indicate opportunities for further optimization or expansion into new markets/products/services etc.
Typically, ppc management agencies will share monthly reports to illustrate account performance. However, depending on the scale of your account, you may wish to receive more regular reporting, whether through Google Data Studio or another third-party platform.
Choosing a reliable pay-per-click (PPC) agency is essential if you want to maximize the performance of your online marketing efforts – but it’s not always easy! Asking these five questions should help narrow down your choices and ensure that you find an experienced partner who will provide quality service and deliver great results for your business in no time!
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