With the number of individuals relying on technology, businesses must maximise digital marketing today. As long as properly and regularly implemented, a digital marketing campaign can become your key to increasing customer loyalty, obtaining better conversation rates, and gaining a positive brand image.
But, just like anything else in the business industry, digital marketing trends also come and go. The digital marketing strategies that helped you gain thousands of customers years before will no longer give you the same results once you implement them today. Conversely, implementing the same strategies for years will prevent your business from expanding in the future. So its better to gain knowledge on Digital marketing through some Digital marketing Institute rather than learning just one strategy.
To ensure that your business can adapt to the changes in the industry, watch out for these digital marketing trends in 2022:
- Chatbots
Creating a functional and appealing website is no longer enough to succeed in the business arena. If you’re looking for an effective digital strategy in London or anywhere else in the world, add chatbots to your website. Statistics show that 47% of businesses worldwide will add chatbots to their websites by 2022.
Chatbots are actually cost-effective investments as these can answer queries 24/7 without requiring any intervention from any of your staff. Chatbots also help you monitor customer data and behaviour, improve lead generation, and increase customer engagement. And, because you don’t have to hire additional staff to provide 24/7 customer service, chatbots can also save your business tons of resources.
Keep up with the times by using chatbots in your website ASAP. This technology will eventually become a standard for businesses to provide accessible and reliable customer service.
- Marketing Automation
Marketing involves a lot of tasks, and most of these are mundane. Hiring staff to solely accomplish these tasks can often mean spending more money for recruitment, training, and overhead costs. This can become a problem, especially for new and small businesses.
Marketing automation will make waves in 2022. With this digital marketing trend, businesses can utilise tools to automate repetitive tasks, namely managing different social media platforms, sending out generic emails, and compiling researched data.
Marketing automation can improve the efficacy of a business’s digital marketing campaign without the need to hire and pay additional staff. Talk about cost savings!
- Artificial Intelligence
Artificial intelligence is no longer new, but it’s expected to significantly impact the business landscape in 2022. Not being able to utilise this technology in your business can likely result in losing customers and profits.
Artificial intelligence will become a powerful marketing tool in 2022. Aside from automating tasks, such as reporting your website traffic and conversion rates, AI will have the ability to predict what your customers will purchase next based on their browsing history and previous purchases. AI also has the capability to give your brand a voice that can be used for marketing or internal communication. An AI voice generator can help you choose or create your own AI brand voice which your customers can relate to.
Because of these, it’s essential to incorporate AI into all of your digital marketing efforts. By maximising AI, your website will rank higher in search engines, allowing your business to reach more audiences and build a strong online presence.
- Mobile-Friendly Content
Mobile devices make up more than half of the web traffic worldwide. In 2020 alone, there were more than four billion mobile Internet users around the world. This number speaks volumes on how customers prefer using their smartphones rather than desktop computers to access the Internet.
Another digital marketing trend to heed in 2022 is the transition to mobile-friendly content. As more people use their smartphones, creating mobile-friendly content is no longer a luxury, but a necessity for businesses.
For your digital marketing campaign to stand out in 2022, ensure that your content is optimised for mobile use. This means your website and content should adapt to smaller screens without compromising readability, navigation, and functionality.
Regardless of the size of the screen customers use, they should be able to access your website and understand the content with ease.
- Omnichannel Marketing
Using one channel to market your products and services will become a thing of the past in 2022. For the next year, the use of omnichannel marketing is expected to gain popularity among businesses in different niches.
As the name suggests, omnichannel marketing involves using different channels to advertise your business’s new offerings. Instead of solely using your website to advertise your newest products, omnichannel marketing will require you to write high-quality blogs, create compelling social media posts, and arrange informative webinars with the purpose of marketing the same offerings.
Implementing omnichannel marketing will enable you to enhance your marketing efforts and maintain customer engagement. Because your business will be accessible in various channels, this will also make it easier for customers to reach out to you.
Work With Professionals
Creating a robust digital marketing campaign for 2022 isn’t an easy feat. Instead of going through several trials and errors to determine which strategy works, consider working with professionals from digital marketing agencies. With their experience, they can easily develop the best digital marketing campaign that’ll catapult your business to success in 2022!
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