Do you know that most users judge a business’s credibility by looking at its website’s design? Yet 54% of UK start-ups fail due to their poorly designed websites and online presence. Website design for startups is very important, as it helps them establish credibility and attract potential customers.
A reliable web design agency in the UK can improve your website’s appearance, speed, and increase web traffic and user engagement using SEO-friendly and responsive designs. Read on to explore why most start-ups fail because of their web designs.
- No Clear Value Proposition
A value proposition is a statement that briefly explains how your product or service works and how it benefits the customer. It’s an important element of your website, but so many startups fail to recognise its value and don’t include it on their website.
Without a clear and concise value proposition, your website visitors may get confused about what your products or services offer and why they should choose them over others in the market. This can lead them to quickly exit your website, and you will lose potential customers. Design experts from a leading web design agency can help you unite your marketing efforts and place a clear value proposition on your website that drives leads and revenue.
- Difficulty in Navigation
Your website should be easily navigable, or else people will quickly get disappointed and leave. Most of the startups make the mistake of putting too much information on a page, thinking that it’s good for website design. But in reality, it just overwhelms your visitors or potential customers.
Instead, you should have a website that is as user-friendly as possible. Use easy-to-understand web copy, and include lots of whitespaces to help break up the text. And whether the navigation is easy to understand and people can find what they are looking for without much effort. Top web designers can create a perfect browsing experience for your website visitors by focusing on the simplicity and clarity of the navigation structure.
- Non-responsiveness
Today, it’s absolutely important to have a website that is mobile-friendly, but most startups, due to low budgets, don’t want to invest much into looking at these aspects. As more and more people are using their mobile devices to surf the internet, if your site isn’t optimised for mobile devices, as a start-up, you will be missing out on an ample number of opportunities. Make sure your site is responsive, which means it gets adjusted to fit any screen size.
Test it on multiple devices to ensure it looks and works how you want it to. Websites that don’t respond to any screen size can be difficult to navigate. They are prone to user disappointment and will often cost you your potential customers and damage your brand’s reputation. There are plenty of website design services that can help you design incredibly responsive and efficient websites at a low cost, regardless of device or screen size.
- Lack of Calls to Action (CTAs)
Your website should have crystal clear calls to action (CTAs) that guide your website visitors on what you want them to do next. Yet many startups make the mistake of using ineffective CTAs that don’t motivate people to take any action.
Your CTAs must be clear, specific and attention-grabbing. They should be placed strategically on your website so people can see them easily. A professional website designer can create compelling CTAs that resonate with your target audience, encouraging clicks and growing your business.
- No Data Tracking
Most startups don’t track their website data, so they never know what’s working for them and what’s not. If you’re also doing the same, you’re making a mistake that is doing more harm to your business than helping it.
You can use Google Analytics or any other tool to track things such as page views, visitors’ time on site, bounce rates, and conversion rates. This way, you can see what’s working for you and make adjustments to the web design accordingly. You can hire a trusted web design company if you find it difficult to do it yourself due to your busy schedule.
Also read: Learn how to maximise your web presence to connect with customers!
Final Thoughts
Designing a website isn’t as easy as it seems; there’s no denying that. But it’s indispensable for any successful business. So, if you have a startup, don’t make the mistake of assuming that you can do it yourself unless you’re a professional web designer and have plenty of time to look after your website.
Instead, you can hire the best web design agency in the UK, like Telsa Media, at an affordable price. With over nine years of experience in providing website design services, they can help you create a site that will impress your website visitors and convert them into customers. Contact them to learn more about their services.
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