Which Trends Are Set to Lead the Fintech Services Market in 2024?

27th March 2024

The world of fintech is buzzing with new trends that promise to change how we handle money in 2024. These trends come from deep research and are full of exciting possibilities for those leading the way in fintech.

Achieving high customer satisfaction is still a tough journey even with the finance industry earning more than $12.5 trillion a year and profits reaching $2.3 trillion. Traditional institutions and banks lag in customer loyalty, a domain where fintech firms consistently excel. They’re winning over customers with better service and making banking more enjoyable.

Furthermore, the fintech sector eyes remarkable growth potential, particularly in emerging markets. Around the world 1.5 billion people don’t have a bank account and another 2.8 billion are not fully utilizing the banking services. This emphasizes a vast opportunity to make a positive difference in the lives of billions. Leveraging mobile technology’s omnipresence, fintech innovators can bridge this gap, catering to the vast coverage of underserved populations and revolutionizing financial inclusion worldwide.


Here is a list of trends that are set to lead the fintech services market in 2024:


1. The Rise of Fintech App Usage Among Consumers

Fintech app usage among consumers is on the rise, marking a pivotal shift in how people manage their finances. Since the widespread adoption sparked by the pandemic, fintech apps have seamlessly integrated into daily routines. Now, 55% of consumers credit these apps with providing stability amid economic uncertainties. This growing reliance prompts users to seek out additional apps for comprehensive financial management.

Expectations are evolving too, with users anticipating seamless integration between their bank accounts and fintech tools. With the average user already leveraging 3-4 apps, the trajectory suggests a continued uptick in fintech app adoption, indicating a fundamental transformation in consumer banking habits.


2. The New Normal: Emerging Payment Technologies Take Center Stage

As the fintech landscape evolves, emerging payment technologies are seizing the spotlight. A staggering 178 million US mobile users are projected to embrace peer-to-peer (P2P) bank transfers by 2025, indicative of a profound shift in payment habits. The launch of FedNow by the Federal Reserve further diversifies real-time payment options, empowering consumers with greater flexibility in bank-to-bank transactions.

According to Plaid’s Fintech Spotlight report, the compound annual growth rate (CAGR) for real-time payments is anticipated to surge to 33% by 2032, underlining the transformative potential of these innovations in reshaping financial interactions. Stay ahead in this digital age across the USA by adopting trends that are assured to lead the fintech services market. Seek assistance from a finance app development company in Texas to capitalize on these trends and drive innovation in your financial services offerings.


3. Navigating Financial Uncertainty with the Help of Fintech

Amidst economic turbulence in 2022, fintech apps emerged as hopes of stability, aiding individuals in navigating financial uncertainties. A staggering 56% acknowledged relying more on digital financial tools in the middle of these economic challenges, highlighting the crucial role fintech plays in strengthening financial resilience.

Looking ahead, as concerns about economic stability persist, the reliance on fintech solutions is expected to soar. Consumers seek solace in fintech apps, entrusting them to provide clarity and control over their finances, thereby solidifying fintech’s position as a steadfast ally in promoting financial well-being during turbulent times.


4. The Unstoppable Growth of Bank Payment Usage

The momentum behind pay-by-bank transactions in the U.S. is unstoppable. Powered by platforms like Plaid, bank payments surged to over two billion in 2023, doubling from the previous year. Surprisingly, two-thirds of consumers are now embracing pay-by-bank, even when traditional card options are available, showcasing a growing preference for this seamless payment method.

Moreover, the boost of instant bank payment rails is reshaping the financial landscape. With transactions via instant payment rails projected to skyrocket by 289% between 2023 and 2030, the launch of initiatives like FedNow is propelling this growth. Currently, over 400 financial institutions are part of the FedNow network, heralding a new era of rapid, secure transactions.


5. The Future of Consumer Credit: Innovative Alternatives to Credit Scores

For millions of Americans, traditional credit scoring systems pose significant barriers to accessing essential services like loans, housing, and even job opportunities. Approximately 49 million individuals, including recent immigrants and the underfunded, are excluded due to the lack of a conventional credit score. Moreover, a staggering 63% of Americans believe that credit scores alone fail to capture their complete financial standing.

Fortunately, innovative approaches are revolutionizing consumer credit assessment. By leveraging alternative data sources such as cash flow records, pay stubs, and utility bills, lenders can gain a more holistic view of borrowers’ financial health. This shift towards alternative data-driven evaluation not only enhances inclusivity but also fosters more accurate lending decisions.

API-based fintech solutions play a pivotal role in facilitating this transformation. By seamlessly connecting lenders with diverse data sources, these tools enable swift access to alternative data, empowering lenders to make informed decisions promptly. Ultimately, this advancement expands financial access, promoting a more equitable and inclusive financial landscape for millions of Americans.


6. As Financial Fraud Attempts Rise, Verification Solutions Step Up

Synthetic identity fraud—done by combining real identifying information with fraudulent information—has become the top concern of fraud executives and consumers alike. As the quality of deep fake tech continues to increase, the financial services industry will have to fight hard to stay ahead of synthetic identities. However, robust technologies are coming out to combat these attempts.

For example, Plaid Identity Verification uses a sophisticated network to quickly verify identity using selfie verification and more than 16,000 identity data sources. Plaid Beacon, an anti-fraud network, allows organizations to share information about identities that have been associated with fraud. The battle between scammers, especially with the rise of deep fakes, and identity verification systems will continue for years to come.


7. AI-driven personalized financial services

Artificial intelligence is revolutionizing financial services, delivering personalized experiences tailored to individual needs. Fintech companies leverage intelligent algorithms to analyze spending habits, risk profiles, and investment preferences. This allows for bespoke budgeting, saving, and investment strategies aligned with each user’s unique goals and preferences.


AI-driven personalized financial services encompass various applications:

  1. Personalized financial advice: Intelligent assistants use individual data to offer customized recommendations for investing, saving, and financial management.
  2. Data-driven insights: AI analyzes financial patterns to provide forecasts and optimize decision-making, aiding in product recommendations and marketing strategies.
  3. Digital assistants: AI-powered chatbots deliver round-the-clock personalized financial guidance, facilitating expense tracking, goal achievement, and spending monitoring.
  4. Compliance and customer interaction: Natural Language Processing (NLP) assists in contract compliance and enhances customer support through accurate query responses, ensuring seamless client interactions and onboarding.
  1. Fraud prevention: AI monitors client behavior to detect suspicious activities, bolstering security in the face of evolving cyber threats.



In conclusion, the fintech landscape of 2024 promises a thrilling journey filled with innovation and transformation. As we navigate this dynamic terrain, the emergence of AI-driven personalized financial services stands out as a beacon of progress. With intelligent algorithms analyzing individual data, these services offer tailored solutions, empowering users to manage their finances with precision and confidence.

From personalized financial advice to data-driven insights and digital assistants, AI revolutionizes every aspect of financial services, promoting a more inclusive and efficient ecosystem. As we embrace this wave of innovation, it’s crucial to stay ahead of the curve and harness the potential of AI to shape the future of finance positively.

Amidst these advancements, it’s crucial to collaborate with top-tier mobile app development services across the USA, including in Texas, to harness the full potential of technology. Together, let’s commence on this transformative journey, where personalized financial services powered by AI reshape the landscape of financial management. Join hands with innovative mobile app development services in Texas to lead the way toward a brighter future in fintech.