What Are the Cost Considerations of Using SMS Online for Your Business Communications?

18th April 2023

In today’s fast-paced business world, communication is key to the success of any organisation. With the rise of technology, businesses are shifting their focus towards digital communication channels such as SMS or text messaging. SMS marketing software is gaining popularity because of its ease of use, affordability, and effectiveness. As a business owner, it is crucial to understand the cost considerations of using SMS online for your business communications.

The cost of SMS marketing software

SMS marketing software is affordable compared to other digital marketing channels, such as email marketing, social media marketing, and pay-per-click advertising. It offers a cost-effective way to reach customers directly on their mobile phones. The cost varies depending on the number of messages you send and the features you require. In addition, some providers offer monthly plans with a fixed number of messages, while others charge per message or offer a pay-as-you-go plan.

Integration costs

If you already use a customer relationship management (CRM) system or email marketing software, consider the integration costs of SMS software. The integration lets you sync your customer data and automate your SMS campaigns. For example, some SMS software providers offer pre-built integrations with popular CRM systems and email marketing software, while others may require a custom integration, which can be expensive.

Compliance costs

SMS marketing is regulated by the Telephone Consumer Protection Act (TCPA) in the United States and similar regulations in other countries. These regulations require businesses to obtain prior consent from customers before sending SMS messages and provide an easy opt-out mechanism. Failure to comply with these regulations can result in heavy fines and legal action. Therefore, businesses may need to invest in compliance software or legal advice to ensure compliance.

Training costs

It requires some training to ensure you use the software effectively. Training costs may vary depending on the complexity of the software and the number of employees who require training. Some providers offer online training resources and support, while others may require on-site training or customised training programs. Therefore, choosing an SMS software provider that offers adequate training and support is important to maximise your return on investment.

Opportunity costs

Opportunity costs are a crucial factor to consider when deciding which marketing channel to invest in. As Commify’s experts states, “SMS has an open rate of 98%, compared to just 20% for email.” This makes SMS marketing a highly effective tool for businesses seeking to engage with customers. However, it’s important to note that businesses must not use SMS marketing in isolation.

Massive SMS-sending services can be integrated with other marketing channels to create a holistic approach offering the highest investment return.

SMS marketing software is an effective and affordable way to reach customers directly on their mobile phones. However, businesses need to consider the cost implications of using SMS online for their business communications. It is important to consider the cost of the software, integration costs, compliance costs, training costs, and opportunity costs when making a decision. By weighing these costs, businesses can choose the right SMS marketing software provider with the best return on investment.