Top 3 Search Marketing Agencies Outside of Southport

What is Search Marketing?

Search marketing is a multifaceted digital marketing strategy focused on increasing the visibility of websites and web pages in search engine results pages (SERPs). This encompasses both paid and unpaid methods to drive relevant traffic to a website. Search Engine Optimisation (SEO) aims to improve organic (unpaid) rankings, while Search Engine Marketing (SEM), often used interchangeably with Pay-Per-Click (PPC) advertising, involves paid ad campaigns. Effective search marketing requires a deep understanding of search engine algorithms, keyword research, content creation, and data analysis.

Benefits of Search Marketing

• Increased Website Traffic: Higher rankings in search results and well-targeted ad campaigns drive more visitors to your website.
• Targeted Reach: Search marketing allows you to reach users actively searching for products or services you offer.
• Measurable Results: You can track key metrics like clicks, impressions, conversions, and ROI to optimise your campaigns.
• Brand Awareness: Consistent visibility in search results builds brand recognition and credibility.
• Cost-Effectiveness: Compared to some traditional marketing methods, search marketing can offer a higher ROI by focusing on qualified leads.
• Competitive Advantage: A strong search marketing strategy can help you outperform competitors in the online marketplace.

Top 3 Search Marketing Agencies Outside of Southport

#1 Appear Online

Location: Cardiff, UK (Serving UK Wide)

Website: https://www.appearonline.co.uk/

Appear Online, based in Cardiff, offers UK-wide services. They are committed to delivering tailored, results-driven solutions. Appear Online prides itself on exceptional customer service and acts as an extension of your in-house team. They operate a fully transparent project management process and empower you with custom reporting dashboards.

Areas of Expertise:

• SEO
• PPC
• Backlink Building
• Content Marketing
• Website Migration

#2 Found

Location: London, UK

Found is a London-based, multi-award-winning digital marketing agency specialising in search performance across all digital marketing platforms. Employing PPC, SEO, paid social, and creative content, they harness the power of data and AI to craft and execute winning digital marketing strategies.

Areas of Expertise:

• SEO
• PPC
• Paid Social
• Programmatic
• Digital PR
• Content Marketing

#3 Soap Media

Location: Manchester & Preston, UK

Soap Media is an award-winning strategic and creative digital marketing agency. Their experienced digital experts offer wide-ranging website design and web development services, multi-channel marketing, social media management services, search-based paid media services like PPC management, SEO strategies, and ongoing audience.

Areas of Expertise:

• SEO
• PPC
• Social Media Marketing
• Content Marketing
• Web Design & Web Development

Different Types of Search Marketing

• Search Engine Optimisation (SEO): Focuses on improving organic search rankings through various techniques, including keyword research, on-page optimisation, link building, and content creation.
• Pay-Per-Click (PPC) Advertising: Involves running paid ad campaigns on search engines (like Google Ads) where you pay only when someone clicks on your ad.
• Local SEO: Optimises a business’s online presence to attract local customers searching for nearby products or services.
• E-commerce SEO: Specifically tailored for online stores to improve product visibility and drive sales.
• Mobile SEO: Ensures a website is optimised for mobile devices, considering the increasing use of smartphones for searching.

How Much Does Search Marketing Cost?

Search marketing costs vary widely based on factors like:

• Agency Fees: Agencies charge hourly rates, project-based fees, or a percentage of ad spend.
• PPC Ad Spend: If using paid advertising, your budget will directly impact campaign reach.
• SEO Investment: SEO is an ongoing process, and costs depend on the level of competition and the scope of work.
• In-house vs. Agency: Hiring an in-house team involves salaries, while agencies offer expertise but at a cost.
• Project Scope: A comprehensive campaign with multiple services will cost more than a focused effort.

There’s no one-size-fits-all answer, but it’s crucial to define your budget and understand the potential ROI.