The vaping industry is booming and has been for quite a while, which might make potential investors or those who are interested wonder if it is going to come to a halt anytime soon. Based on recent predictions, the sector is set to continue to increase as much as 30% in the next several years.
It can be daunting to know that you are competing with such a saturated market. However, there is certainly a demand for it. It is up to you and your marketing skills as to how much you would like to stick out from the crowd, along with your products and brand name.
This piece is going to take a look at some tips and tricks that you can use for vape shop marketing to keep you on top of the industry.
Marketing Restrictions and Vaping
Social media is now the place to be when you are wanting to reach new audiences and keep your current customers engaged, but there is a slight issue. Most social media platforms ban the paid promotion of vaping products, which means you do have to get a little more creative and think outside of the box so you can use these platform ads without wasting your time and getting banned.
Everyone in marketing knows how important social media is for businesses now, especially as platforms such as Instagram are now focusing much more heavily on their storefront and sales features, so skipping social media completely is not recommended or necessary.
You can still use these platforms to spread awareness of the products you have and where someone can purchase them from, along with the benefit of these platforms giving companies credibility of being the real deal. Use them to direct customers to your online or ‘in-person’ store where they will be able to buy goods.
Focus On Organic Traffic
When you want to find out more about something or a specific answer to a question, the place most of us head to now is Google or even another well-known search engine. Search engines are the best way to generate organic traffic, as search requests are linked to landing pages and other significant pages that have matching keywords. This is why your SEO is so important if you struggle to use paid ads in a specific industry, as organic traffic is your only other option.
Put most of your effort into encouraging organic traffic your way to help keep you at the top of the results searches. While it can be somewhat discouraging to not be allowed paid ads on certain platforms, you can at least rest assured that any of your competitors are not able to either.
How can you focus on encouraging organic traffic? There are a few ways to do this!
- Create cracking content
Your content is one of the most important aspects of marketing. You want to engage the reader, offer them something interesting and insightful, but also make sure it is packed with information that lets them know you know what you are talking about. You can create content in any way you like if you focus on quality, and it makes sense for your audience. Blog posts and articles are always popular but branching out into videos is also a smart idea – especially if you want to demonstrate products.
- Email marketing
Without pay-per-click (PPC) and other paid options for promotion, you must rely on the more tried and tested methods of marketing. They still work extremely well and are usually the core marketing tactic, whereas paid ads are used to supplement these.
Email marketing is one of those methods that connects you directly to the consumer, offers a personal touch, and can contact plenty of customers with the click of a button.
Work on Brand Recognition
The more that people recognise your brand, the less you will have to concentrate on churning out as much content or interaction as possible. This is because your brand will speak on your behalf.
Of course, marketing goes hand in hand with brand recognition so, if you are not interested in building your business from the ground up, and would rather start from an established brand, then to run your own vape franchise could also be an option.
When you open a franchise shop, you already benefit from the name and the marketing that has been done to build that brand up, so you are not starting from scratch, and can rest assured that many people are already aware of your business.
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