There is no better way for a brand to communicate than through video advertising. Video ads remain highly effective, as this media format immediately captures the audience’s attention by combining video and audio. In addition to this, video is a format that allows brands to easily communicate complex messages that can be hard to convey through other formats. However, not all video ads are equal, and you will want to make sure that your brand’s ad is of a professional standard and drives results. This post will reveal a few of the secrets to video ads that actually drive results.
Hook Their Attention
Film naturally draws attention, which is why video ads remain such a popular and effective form of advertising, but you also need to make sure that you hook your audience’s attention. Keep in mind that audiences are often scrolling quickly, so you need to find a way to make them stop and watch your ad. This could be with the use of striking visuals, a relatable scenario, or a bold statement. If you are unable to capture their attention within the first couple of seconds, they will move on or tune out.
Use Storytelling
People are naturally drawn to stories, which is why you need to develop a narrative for your ad. This does not need to be a cinematic masterpiece – even a short-form video ad can use a basic narrative structure that introduces a problem, solution, and outcome. By using a story that people can relate to and keep them engaged, you will find it much easier to connect with your target audience and communicate your desired message.
Ensure High-Quality Sound Design
These days, audiences have incredibly high expectations when it comes to production. This includes sound design, so you want to make sure that you produce a professional-standard advert with the use of a high-quality voice-over from a talented VO artist. Professional voice-over actors will know how to emphasise key points and engage your target audience, adding authority and clarity to your video ad. Nothing will deter a viewer faster than amateurish production, so investing in a professional advertising voice over is a smart upgrade that can drive results and improve your brand reputation.
Consistency
Finally, you need to ensure consistency across all ads and marketing campaigns. Video ads do not exist in isolation, so you want to make sure that the brand identity, tone, and messaging are consistent across all platforms. This can help to reinforce brand recognition, consumer trust, and strengthen recall. In turn, this will help drive conversions and ensure that your ads always drive results.
These are the secrets to success when it comes to video ads. Video ads remain one of the most effective forms of advertising as they allow you to instantly engage your target audience, but you need to understand how to produce a high-quality, professional-standard video ad that will paint your brand in a positive light and communicate your desired message. This is easier said than done, but by prioritising the above areas, you can produce a video ad that will drive results.