The Real Deal

Shoppers at the new look Southport Market will get the ‘real deal’ when they purchase items after signing up to a national markets charter.

By signing the ‘Real Deal’ charter, the operators of the market, Quarterbridge, have pledged to work closely with Sefton Council’s Trading Standards team to ensure fake goods and other illicit items are not sold at the King Street venue.

The market officially opened its doors in July following a major refurbishment and the new charter was signed on November 2.

Cllr Patricia Hardy, Cabinet Member Communities and Environment, said: “The sale of counterfeit goods takes away vital trade from many legitimate traders across the borough. This campaign will give confidence to local residents and visitors alike and hopefully reduce the sale of counterfeit goods.

“By working together with the operators, local traders and the public we can help stamp out the trade in fake goods. These cheap imitations are always of inferior quality and in some instances the goods themselves can be dangerous.

“It sends a message to those people considering trading in fake goods that it will not be tolerated anywhere across the borough.

By signing up to the charter, the market will display the Real Deal logo which gives confidence to shoppers who visit the facility.

Steve Booth, Southport Market manager, added: “By signing up to the Real Deal initiative and working in partnership with Sefton Trading Standards we are committing to ensure that our customers can have confidence in that any branded goods that are purchased in Southport Market are genuine.”

All of the market stall holders have agreed to participate in the scheme and the operator has signed up to a code of practice which includes:

•To work with and take advice from Sefton Council Trading Standards on relevant legal issues involving the sale of goods.
•Prohibit the supply of illegal goods.
•Manage and monitor the goods being sold in market & notify Trading Standards of suspected illegal goods.
•Maintain a full list of all trader details and individuals in charge of stalls.
•Require all traders to prominently display identification details.
•Display consumer advice posters and ensure all staff are aware of the code of practice.
 
Patricia Lennon, Real Deal Campaign Director, added: “I’m delighted to welcome such a splendid market to the Real Deal scheme.

“The commitment to work together that has been made by the market operator, Quarterbridge, and Sefton Trading Standards is an excellent demonstration of private and public sector organisations working together to protect the interests of shoppers, legitimate market traders and local businesses as well as trademark and copyright owners.

“We hope that many more market operators and local authorities will follow this example.”

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