If you are developing a mobile app, it is important to know how it performs. To scale your app and keep users engaged with your mobile application, you will need to track the right metrics. This is where mobile app analytics metrics can help you analyse how users engage with your application and where you can improve to provide better performance.
When it comes to mobile analytics metrics, it is important to use the correct tools. Apptrove, a trusted mobile measurement partner (MMP) help you track metrics easily and make it simple for you to provide information you need to be able to effectively grow your mobile app. In this blog, we will go through the most important metrics you need to track in 2025 to have effective mobile app growth.
What Are Mobile App Analytics Metrics?
Mobile app analytics metrics refer to the data points that inform you about how your app is doing. We measure everything from how many users are downloading your app, to whether users are opening your app, to what users are doing in the app. The information gleaned from mobile app analytics metrics can then be used to make constructive decisions about areas of improvement in the app, as well as how to stimulate user engagement.
More importantly, knowing how to understand mobile app analytics metrics is crucial because you can have an indication of success or identify a problem. For example, if you notice dips in user engagement, you can take action on that information quickly to improve the app experience before the drop-off gets worse!
Key Mobile App Analytics Metrics You Should Track
1. Daily Active Users and Monthly Active Users
DAU (Daily Active Users) and MAU (Monthly Active Users) are two of the most important metrics when it comes to mobile app analytics. DAU refers to how many unique users opened your app each day, while MAU refers to how many users engage with your app over a month. These metrics are perfect to determine how frequently and devoted users are to your app.
2. Retention Rate
Retention rate indicates how many of your users come back to your app after their first use. A healthy retention rate means that your app adds value to the user, while a low retention rate means that users are not sufficiently engaged to come back for a second use.
3. User Engagement Metrics
User engagement metrics are vital to determine how users interact with your app. Many engagement metrics will analyse how long users spend in your app, what features they use and how often they engage with those sections.
4. Session Length and Session Frequency
Session length is if a user uses your app for 1 hour during one session. Session frequency is how many times your user returned to the app in 1 week. Both of these mobile app metrics will give you insight into users’ behaviour.
5. Conversion Rate
The conversion rate indicates what percentage of users take a desired action in your app, such as making a purchase, completing a sign-up, or using a key feature. The conversion rate, or percentage of users who take these actions, is an important metric to track because it allows you to see how effective your app is at moving users forward towards an important action in your app.
6. Lifetime Value (LTV)
LTV shows how much revenue a user will contribute to your app over their lifetime. The LTV is a good way to gauge the total value of your audience and helps you calculate how much you can spend to acquire new users. Apps that have high LTV also tend to have a loyal base of users (i.e., low churn) and indicate the app is well-suited to generate revenue over the long term.
7. Churn Rate
Churn Rate measures the percentage of users who stop using your app during a given period of time, and a high churn rate can be concerning because users who churn have only used your app for a short period of time. Tracking churn also helps you identify issues in user experience, such as bugs or confusing interfaces that may cause users to stop using your app.
Conclusion
Being savvy with mobile app analytics metrics is important in growing and improving your app. The metrics discussed here (i.e. DAU, Retention Rate, Conversion Rate, and LTV) are helpful complementary metrics to understand the overall adoption, engagement, and impact of your app on users and their lives.