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    OTS News – Southport

    The Best Way To Grow Your Brand With Link Building

    By Ollie Bale31st December 2025

    Are you tired of seeing stagnant online growth for your small business or online blog? It’s something most people come across at some point in their brand’s life cycle, which means you must explore all the possible ways of facilitating more growth. While myriad ideas exist for you to try, link building remains one of the best and most effective ways of broadening your reach and becoming a more noticeable online brand. 

    It’s also one of the most technical, which is why we’ve looked for some additional help in this domain from a company called fatjoe. 

    As an experienced link-building agency, they should have all the tools to help grow any small business brand online. It saves you from having to train yourself in the very technical art of building backlinks – but how does it work, and more importantly, does it actually work? This review bare’s all, so let’s take a closer look. 

    Link Building Explained

    Before we dive into a proper review of fatjoe, it helps to know what we’re mainly talking about here. Link-building has been around since the early days of the internet – but what is it? Consider it part of a wider SEO strategy, forming a core component of off-page SEO. This relates to things you do off your website to improve search engine performance. 

    Link building is when you collect backlinks to your website in the hope of proving its authority and usefulness. In theory, Google sees lots of links pointing to your pages and thinks you offer something valuable. Therefore, it bumps you up the rankings for the relevant searches relating to the links you’re getting. E.g. If you’ve got multiple backlinks directing people to a blog about app development tips, you’ll rise higher in searches for app development, etc. 

    It sounds like a simple principle – and it kind of is – but it’s far more convoluted than you think. Link-building isn’t just about gaining backlinks; it’s about generating high-quality and relevant links to your pages, as well as ensuring there’s a decent quantity. The average person or business won’t know where to start, which is why you should seek professional help. 

    Introducing fatjoe: The Best Link Building Services For Small Businesses

    fatjoe has been around since 2012 and has completed over 200,000 orders in that time. While it currently offers a much wider range of services than it did back then, link-building remains its bread and butter. The company helps you get natural, in-content backlinks that trigger search engine growth. 

    How does it work?

    The great thing about fatjoe is that you don’t need to be an expert in SEO or link building to use it. All you have to do is create an account on their website, then select one of these link-building services: 

    • Blogger Outreach: The company has a massive collection of bloggers across all niches, and this service will create guest posts on different sites with a backlink to your business. It’s relevant, and the post itself will be formed around your business niche, too. 
    • Niche Edits: This involves paying for your link to be inserted into a previously posted article on a blog. Rather than fatjoe’s writers creating the piece from scratch, they find a relevant post to insert your backlinks. 
    • Infographic Outreach: You supply an infographic, and fatjoe will find somewhere for it to go. It’s similar to blogger outreach in that the writer will create a short blog that introduces the infographic, giving you a valuable backlink. 

    Other link-building services exist for specific grey-area niches (like igaming), as well as multilingual outreach – or a “Grow” service that combines link-building services into a larger package. 

    Effectively, you select the service you wish to use and then decide on how many placements you want. The more placements you order, the more powerful the link-building effect will be. You can checkout via the website and manage things from a dedicated dashboard. 

    Does it work?

    Yes, it genuinely does work and many small businesses have seen dramatic search engine growth because of fatjoe’s link-building services. This is because the company knows how to create relevant link placements while also sticking to the rules. Some people think they can spam links anywhere to get results, but that won’t work. fatjoe’s expertise ensures that you pay for a service that delivers real results. 

    The Main Benefits Of Using fatjoe For Link Building

    First of all, it’s really simple to get started, and you need absolutely no prior knowledge of how link building works. Additionally, fatjoe offers the following key benefits:

    • 100% Money Back Guarantee: Not many companies offer this, but if you don’t see results or aren’t happy with the link-building service you bought, fatjoe will refund your order. It’s effectively risk-free; you either see results or you get your money back. 
    • Control Over Domain Ratings: For those who don’t know, Domain Rating shows the strength of a website’s profile for backlinks. The higher the DR, the more valuable the backlink will be. One cool thing about fatjoe is that it lets you select the DR based on your budget. The cheapest option gives you DR10+ blogs, but you can pay more for DR20+, DR30+ and all the way up to DR60+. 
    • Manage Everything In Your Dashboard: You can view the progress of your orders, check over the guest blogs or blog placements, and request edits through your fatjoe dashboard. If you’re unhappy with anything, you can put in a request to have it changed until you’re satisfied. 

    A Couple Of Small Downsides To fatjoe

    To be fair, fatjoe doesn’t have many downsides to talk about, particularly if you compare it with other link-building services on the market. It used to have some issues with link relevancy in the past, but they’ve tightened that up brilliantly in the last twelve months. Nowadays, the only two concerns you might have are: 

    • Pricing: Some businesses think that fatjoe’s price for high DR link-building services is higher than the competitors. It does look like that on paper, though the agency argues that you’re paying more for a well-rounded and higher-quality experience. 
    • Don’t Get To Select Your Writers: This is interesting because fatjoe also provides content writing services where you can select writers to produce your blogs. A few customers don’t like the fact that you don’t receive this flexibility for link-building services, meaning it can sometimes be a lottery. 

    Summary: fatjoe Holds The Secrets To Helping You Grow Online

    Regardless of the two potential downsides, you can’t look beyond the 100% money-back guarantee and a massive track record of successful link-building results. fatjoe offers one of the only true risk-free services in this area, and it’s been a proven player in the link-building game for over a decade. If you want to grow your brand online, then this could be the agency for you. 

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