70% of businesses asked in a recent survey said that they intended to spend more money on their online marketing efforts in 2022. This is nice to hear since online marketing is the most cost-effective way to market a small business nowadays. But just spending on it won’t guarantee success.
You can’t get swayed by every online marketing agency that comes your way, assuming that everything in their package will work for you. Some methods work better for some businesses while others would mostly be a waste of time and money for you. Let’s take a look at some of the most efficient online marketing methods for small businesses in 2022.
SEO
There are many factors that search engines use to rank websites, and SEO is about making your site pleasing to search engines by following best practices. Consequently, these best practices are also what makes for a better experience for users, so, by concentrating on improving your user experience, you will most likely improve your SEO as well.
Incoming links, however, are the one factor that will have the largest influence on your search results. But these links have to be relevant and natural. They also must come from relevant and authoritative sites.
This is something most small businesses will have difficulty accomplishing on their own, so start looking at link building services UK. These services have relationships with reputable online publications and will get your content with links where it matters. They’ll also make sure that the content attached to the links is of the highest quality, so you can present a positive brand image.
PPC
PPC comes at number two on our list because of how fast you can reap benefits from it. With PPC, you get to bid on keywords people looking for your product or service would be likely to search for. When people run a search for these words, your ad will appear near and around organic search results, depending on how much you bid and various other factors. You can also elect to have your ads displayed on sites and pages centred around your chosen keywords.
What makes PPC so great is that you’ll only pay if someone clicks on an ad and visits your site. So, as long as the amount you pay for clicks does not surpass your profit margin, you’re golden.
PPC is not perfect, however. For one, if there’s too much competition, then bids might be out of reach. And PPC works better if you have a clear product to sell since it’s hard to tell the ROI you’re getting from something less tangible.
Email Marketing
Email marketing should be a priority in anyone’s online marketing mix. It’s affordable, efficient, and allows you to build loyalty. Anyone can implement an email marketing campaign too.
All you have to do is have a system to capture email either on your homepage, blog, or social media, and get the express consent from your subscribers to send emails. This is something you’ll be able to do easily through your chosen auto-responder platform. You can then send messages to them that may or may not contain promotional material. You could use this to boost traffic for a sale or a new product, or simply to remind your customers that you exist.
If you want to spend more on online marketing this year, these are all options you should consider. Take baby steps at first and don’t get invested until you find something that works with replicable results.
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