Leading medical negligence law firm sponsors Judge Rinder show
Patient Claim Line, a consumer brand of leading medical negligence and serious injury law firm Fletchers Solicitors, has become the sponsor of hit ITV daytime courtroom show Judge Rinder.
The six-figure sponsorship will run until June 2015. The deal includes commercial bumpers at the start and end of every episode in series two, as well as every set of adverts in between. The break-bumpers will also feature on the repeats of series one on ITV1.
The Judge Rinder show, which averages over one million viewers per episode, stars British barrister Rob Rinder who adjudicates over a variety of real, small-claim cases in the studio courtroom.
It is the first time the law firm has sponsored a TV show and the sponsorship supports a wider marketing and PR campaign.
Photo: Alex Kenny
Alex Kenny, head of marketing at Patient Claim Line and Fletchers Solicitors, said: “We’ve wanted to work with ITV for a long time because of its highly regarded reputation and the fact it is a proven platform to build brands on. We have been waiting for the right opportunity to partner with a show, and we identified Judge Rinder as the perfect fit. The show’s problem solving, legal angle complements our brand, while at the same time pulls in significant viewing figures to expose our offering to potential clients.”
For more information, visit www.patientclaimline.com
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