A spokesman for Sefton Council said: “At a time when the council is facing massive reductions in its funding, we have entered into a commercial agreement seeking roundabout sponsorship across the borough.

“The company that has been authorised to carry out this work, currently co-ordinates around 100 similar schemes for local authority areas including Kent, Cambridge, Dorset, Buckinghamshire, Blackpool, Redcar etc.

“Integral to this project has been gaining the necessary approvals for both planning and highways legislations and this includes the consideration of safety issues.”

Prices Plough Roundabout £3,700 + VAT per year

Marine Drive £2,400 +VAT

Town Lane £2,500 + VAT

Scarisbrick New Road £3,250 + VAT

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