A record breaking year for the Mayor’s Toy Appeal has highlighted the stark reality of how many families are struggling with the cost of living.
Many families in Sefton were anxious about Christmas this year, especially due to cost of living pressures but thanks to the incredibly generous support of individuals and organisations across the Borough, children did not miss out on the special magic of the festive season.
Hundreds of pounds was raised through online donations so that volunteers could purchase gifts for children of all ages.
Businesses donated thousands of pounds worth of toys as well as hosting drop off points for their staff and Cllrs donated thousands of pounds to the fund.
The generosity of the Sefton community shone through this year with many families worried about Christmas themselves but still making a donation to the appeal.
Thousands of items, ranging from giant teddy bears to junior science kits and scooters to toiletries were also donated meaning over 500 families received gifts to open on Christmas Day.