NSPCC campaign urges people not to wait to report sexual abuse

A new national NSPCC TV campaign urges people not to wait to report sexual abuse, as new poll reveals fewer than one in five would report concerns as soon as they arose.

Whilst recent media coverage has heightened public awareness of child sexual abuse a poll conducted last week by the NSPCC and YouGov shows that many people are waiting to act, with fewer than one in five (17 per cent) saying they would report concerns as soon as they arose.

These findings are supported by the NSPCC’s own data that shows almost half of people who contact its helpline have waited over a month to get in touch, with some waiting much longer. The charity is therefore concerned that people are still unsure how and when to act.

In response to the unprecedented surge in willingness to take action the children’s charity is today launching a six week TV campaign explaining how the public can report abuse whilst urging them: ‘Don’t wait until you’re certain.’

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