There’s a new kind of alcohol heading our way courtesy of the US in the form of alcohol powder. Palcohol is the brainchild of a US wine critic Mark Philips. Currently only available in the US it comes in several flavours including Cosmopolitan, Margerita and Mojito.
The makers suggest it can be used to take to concerts to reduce expensive alcohol prices or sprinkled into your beef bourguignon at the very end allowing the alcohol to stay present. In fact they advocate trying it in various means even offering snorting as an option.
If this is passed by EU law the ramifications could be enormous. Drink giants will definitely want a piece of the action as I’m sure so will the youth market. It would be a lot easier to hide half a dozen tablets of alcohol than smuggle in a six pack of Stella.
So is it all bad? I’m sure that cocktail bars will relish the opportunity to speed up and possibly save cost on making their drinks. Also it definitely adds a new dimension to cooking.
There are at present only half a dozen alcoholic cocktail powders available in the US but I’m sure once it proves to be popular they could synthesize the taste of beer or alco pops.
Whether this is a good idea or bad, market forces will dictate if this arrives on our shores.
If it does then your next beer may just come from a sachet!
Food & Wine by Paul Sheerin
1. Who created it and what exactly is it? A guy named Mark Phillips.
Imagine a Margarita on a counter. And then imagine if you could snap your fingers and it would turn into powder. That’s Palcohol….without the magic. Palcohol is just a powder version of vodka, rum and four cocktails….with the same alcoholic content.
2. Why create Palcohol? Mark is an active guy…hiking, biking, camping, kayaking, etc. After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and many others, don’t lend themselves to lugging heavy bottles of wine, beer or spirits. The only liquid he wanted to carry was water.
So he thought? Wouldn’t it be great to have alcohol in powder form so all one had to do is add water? Since powder is light and compact, it wouldn’t be a burden to carry. Mark searched for powdered alcohol and it wasn’t available. Over a few years, with the help of scientists around the world, Mark was able to create powdered alcohol. So he began his quest to create it. After years of research, experimentation and consultation with scientists around the world, he finally came up with powdered alcohol and called it Palcohol.
Now Palcohol is here. One package weighs about an ounce.
3. What is the alcoholic content when consuming it? Palcohol, when used as directed, by adding five ounces of liquid to it, is equal to a standard mixed drink.
4. What’s in it? It varies per version but basically, alcohol….and in the cocktail versions, natural flavorings and Sucralose as a sweetener. The ingredients of each version are listed on the front of the package. Palcohol is gluten free.
5. How is it made? If we told you, we’d have to shoot you. We are in the process of patenting it and it is currently patent pending.
6. What flavors are there? We plan on releasing six versions sold in a pouch that is the equivalent to one shot of alcohol:
•V which is powder made from premium vodka distilled four times.
•R which is powder made from premium Puerto Rican rum
V and R can be used two ways. One way is by adding five ounces of your favorite mixer to make a Rum and Coke, Vodka and Orange Juice, etc. Another option is adding five ounces of water to the powder and then adding a flavored drink powder to make it any flavor you want. The result is equivalent to one average mixed drink.
The four cocktail versions are:
•Powderita – tastes just like a Margarita
Just add water to these four flavors for an instant cocktail.
7. Who owns Palcohol? Palcohol is owned by a privately held company called Lipsmark. There are no investment opportunities at this time nor do we plan on going public anytime soon.
8. Are we looking for investors, distributors or employees? No, no and no but thanks for offering. For those people who want to sell it or buy packages of it, please subscribe to our mailing list to receive that information down the road.
9. Where will it be sold? Think of Palcohol as liquor….just in powder form. It will be sold anywhere where liquor can be sold and a buyer must be of legal drinking age to buy it. It will be available both in the United States and abroad and it can also be bought online.
10. Can Palcohol be added to food? Beer, wine and spirits are often added to dishes to enhance the flavor. When you add Palcohol to food, you’re not really adding flavor to the dish, just alcohol.
As Palcohol is a new product, we have yet to understand its potential of being added to food. As always, please use it responsibly. Because it adds alcohol to the dish, do not serve the dish to minors.
11. Can I snort it? We have seen comments about goofballs wanting to snort it. Don’t do it! You wouldn’t want to anyway. It would take you approximately 60 minutes of painful snorting to get the equivalent of one shot of vodka up your nose. Why would you do that when drinking a shot of liquid vodka takes about two seconds?
12. When will it be available? We expect it to be for sale this fall. No samples will be released ahead of time.
14. What is the calorie content? Well, it depends on what liquid you add to it. The powder by itself is about 80 calories per bag.
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