Kenmore. The History of the American Brand

Kenmore is an American brand of household appliances, which main principle is “Maximum functionality at a minimum price”. The company is best known for the production of refrigerators and freezers, but it is a really large brand, having various positions in its catalog: washing and drying machines, cleaning systems, kitchen appliances, and sewing machines.

Kenmore was established in 1913 in Illinois as the Sears sewing machines brand. By that time Sears has already been a legendary company and the quality of its products was undoubted.

Kenmore sewing machines were more convenient due to the foot control darn mechanism. This advantage was immediately appreciated by the sewing studios and textile mills. The success was so great that Sears decided to produce other household appliances under the Kenmore brand.

In 1927, Sears presents its new product — Kenmore washing machines. In the same year, the logo for the label was designed. The first badge was the brightest in the Kenmore logo history.

After another five years, the first Kenmore vacuum cleaner comes on sale. From the first days, the appliances of the brand won the sympathy of the customers all over the country. It was as easy to use as possible, had a quality electric motor, and did not fail at voltage drops.

However, the growth in popularity was also influenced by another factor: by the end of the 1930s, the banking crisis finally took over the United States. Many enterprises had to close their shops because it was impossible to buy materials and sell finished products, which by that time many people could not afford. Sears decided to restrain the price increase, even though the equipment was no longer profitable. But the company kept afloat and gained the glory of one of the most stable corporations.

In the period from 1942 to 1945, many American factories were re-equipped to produce military equipment. For three military years, Sears has been producing cooling systems for military aircraft.

In 1947, the company came back to home appliance manufacturing and started expanding to the international markets. No one doubted the success of the brand on the new market, because the prices for Kenmore appliances were lower than those of European companies that had just started to rise from the ashes of war.

In the 1960s, Kenmore becomes one of the most popular brands of home appliances in the U.S. The brand’s “Wash&Wear” technology used for the washing machines instantly becomes the most popular on the market.

In the 1980s Kenmore kitchen appliances have gained huge popularity. In 1984, a series of Kenmore Ultra Wash dishwashers was awarded the honorary title of “Best Dishwasher System of America”.

The Kenmore dishwashers are considered to be one of the easiest to use and maintain. And not only because of the affordable compartments, as you can easily repair it on your own after checking the Kenmore dishwasher troubleshooting manuals.

In the 1990s, the first Kenmore refrigerators came out. They were to become a repository of all the achievements in the field of refrigeration equipment at that time and, at the same time, remain in the lower price segment.

The refrigerators established Kenmore as a legend and made it one of the most popular manufacturers of household appliances in America, as according to market studies, more than 60% of the US citizens preferred Kenmore appliances to others.