It’s a family affair as loved-up couple launch love2move

13th February 2017
Launch of the new LOVE2MOVE internet estate agency, Based near Preston.

Picture: Mark and Rachael Worrall, who conceived the idea of love2move.

It’s a family affair as loved-up couple launch love2move 

A Preston husband and wife team have combined their professional expertise to launch a new online dating style estate agency service.

Property expert Mark Worrall and marketing guru Rachael have pooled their knowledge to create love2move, an online estate agency with a twist, allowing homeowners to sell their homes online for a fixed price of £895, but still access support from a local estate agent.

The couple, both aged 30, came up with the idea after drawing on their own experiences of moving house to Much Hoole last year.  Whilst they were able to rely on Mark’s expertise as Sales Director of locally based property marketing agency MovingWorks, they realised that others in their age group would be attracted to the cheaper online agents, losing out on the valuable local knowledge that helps sellers to optimise their property sale and buyers to make the right choice of property and location.

Love2move fills that gap.  The service sits alongside the traditional high street agent’s existing offering, but is aimed at a separate market, predominately internet savvy ‘millennials’ looking to save money by taking control of their sale. The dating agency style estate agent combines the functions of Rightmove and Tinder, adopting the Tinder methodology of swipe and select so buyers can view potential houses easily and quickly by opening the Love2Move website using a phone or tablet, browsing properties and swiping the ones that match their requirements. They can then communicate directly with the seller through an online Chat function.  The process is simple, slick and efficient for both buyer and seller.

Mark works alongside his mother, Georgina Cox, founder and managing director of MovingWorks, and drew on her extensive knowledge of the property market to develop the concept, while Rachael turned to colleagues at Preston-based integrated multimedia agency A & P to develop the digital platform for the site.  The result, love2move will launch, fittingly, on Valentine’s Day, with the initial service going live via MovingWorks and covering Preston, Chorley, Burscough and Southport, with plans to roll out nationally via partner agents.

“As one of the first independent estate agencies to utilise the power of the internet back in 2000, MovingWorks has always recognised that nothing can beat the local expertise, professionalism and knowledge of the traditional estate agent.  However, the marketplace is changing and customers want more choice,” said Georgina.  “Mark and Rachael represent the next generation of sellers, internet-savvy, cost-conscious individuals used to working in real time.  Love2move combines a cost saving option with the peace of mind of local expertise, whilst preserving the domain of traditional agents.”

 


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