InTouchNow.ai, an AI voice receptionist platform built for UK general practice, today announced it has joined the Primary Care Accelerator, a national programme focused on helping high-potential innovators co-develop, validate and scale solutions across primary care. The Accelerator is a partnership involving Our Health Partnership (OHP), one of the UK’s largest GP super-partnerships.
The appointment comes at a pivotal moment for the NHS. GP practices continue to face sustained demand growth, workforce pressure, financial constraint and rising patient expectations for faster, simpler access. For many patients, the telephone remains the front door to primary care — yet traditional call handling models struggle during peak periods such as the well-known “8am rush,” when large volumes of patients attempt to contact surgeries simultaneously.
Across the NHS, policymakers and local systems are increasingly focused on improving access, reducing avoidable administrative burden, digitising front-door services, and releasing staff time for higher-value care. InTouchnow believes this creates the right environment for modern, safe automation that supports – rather than replaces – practice teams.
Why the Timing Is Right for AI Voice Technology
Until recently, voice automation often lacked the accuracy, conversational fluency and reliability needed for healthcare settings. That has changed significantly.
Advances in speech recognition, large language models, workflow orchestration and secure cloud infrastructure now make it possible to deploy voice systems that can understand natural conversation, follow complex administrative rules, escalate exceptions and integrate into existing systems.
InTouchNow’s platform is designed specifically for GP practices. The company states its solution can answer calls instantly, capture patient requests, support appointment booking workflows, manage routine administrative queries, and hand over complex or sensitive calls to human staff when needed. It also promotes integrations with common UK primary care systems such as EMIS, TPP and Accurx.
This matters because healthcare does not need generic AI. It needs domain-specific AI: trained on real workflows, governed properly, and implemented pragmatically.
Potential Impact for the NHS and Our Health Partnership
If deployed effectively, AI voice reception could create meaningful benefits across primary care:
- Improved patient access through immediate answering and shorter wait times
- Reduced pressure on reception teams by automating repetitive, high-volume requests
- Better staff retention by allowing teams to focus on complex and human-centred interactions
- Operational efficiency through lower call abandonment, better routing and demand visibility
- More clinician capacity by reducing avoidable administrative friction
For organisations operating at scale such as Our Health Partnership — which reports a footprint of more than 470,000 patients and over 1,300 staff — even modest improvements in access and workflow efficiency could translate into substantial system-wide gains.
Participation in the Primary Care Accelerator gives InTouchnow the opportunity to work closely with frontline providers to test real-world use cases, refine implementation models, and demonstrate measurable outcomes in live NHS environments.
Founder Backing: Why Daniel Park Is the Right Person to Build This
InTouchnow is led by founder Daniel Park, who has been operating NHS GP practice reception services since 2019. That experience gives the company a practical understanding of one of the hardest operational challenges in primary care: managing patient demand compassionately, efficiently and consistently under pressure.
Unlike founders approaching healthcare from the outside, Park has worked directly with the realities of front-desk operations — call spikes, staffing shortages, patient frustration, workflow variation between practices, and the need to balance empathy with speed.
That operational credibility matters. The best healthcare technology is not built from theory; it is built from lived workflow experience.
Daniel Park, Founder of InTouchNow commented: “GP practices are under enormous pressure, and reception teams carry much of that pressure every single day. Our mission is simple: make sure every patient gets through quickly, every request is handled properly, and every receptionist has more time for the work that truly needs a human touch.”
“Joining the Primary Care Accelerator is an exciting step because it allows us to build alongside leading NHS primary care organisations and prove what modern AI can deliver responsibly.”