Whether you are running an established tattoo parlour or pushing a startup forward, you need to invest your time into building a positive reputation. If your business does not have a positive reputation, then customers and clients will have little trust in you. You will also struggle to compete against competitors. A positive reputation can be the difference between a business that thrives and one that simply survives.
Establish Your Starting Point
Look at your reputation now and see what signal or message it is sending out to customers. Are you sending out the message that you are experts in coverups? Or are you sending out a message that you employ the best tattoo artists? Is the reputation you have saying you are trustworthy and reliable? If you are not sure what your reputation is like, then waste no time reaching out to new and old clients. Ask them for their experiences and feedback about interactions they have had with your business. See if you are doing enough to get new clients for your tattoo business. From here, you will be able to look at the feedback and see where there is room for growth. If you are just in the startup stage of business, look at businesses you trust and frequent regularly. What is their reputation like, and what can you learn from them?
Only Purchase High-Quality Equipment and Supplies
A reputation can take a long time to build and a very short time to destroy. Purchasing tattoo machines and guns from Barber DTS and not even looking at suppliers who cannot guarantee quality is what you need to do. If you are using cheap tattoo machines or poor-quality inks, then word will quickly spread. Customers and clients do not want to spend their hard-earned money on a tattoo that might fade in a few months. You must try and focus on all areas of your business when building a reputation. For those looking to enhance their tattooing skills, it’s essential to begin with the right knowledge, such as understanding the intricacies of tattoo machine setup.
Carve Out a Niche
To build a reputation that lasts, you need to offer a niche. You need to offer or provide something that your competitors are not. If you do not have a niche for your business, you will struggle to establish a position, and this will make building a brand and reputation even more challenging. Is your niche going to feature in the service that you offer? Or is it going to be present in the products you are selling? For example, could you house a coffee shop inside your premises? Could you sell clothing and apparel? Or could you set up a nail bar or brow bar alongside your studio?
Provide the Best Service
Customers want to remember the last experience that they had with you as this contributes to a positive reputation. At every stage of the transaction, customers need to know they are valued, and you need to replicate this. You need to ensure you understand what customers experience and feel at all levels. Customers can then form a positive image of your business, and this will help your reputation grow and strengthen.
Be Transparent
A positive and lasting reputation is not built on lies and dishonesty. Therefore you have to ensure you are transparent and honest in all of your settings and transactions. Everything must be as transparent and honest as possible, whether you are dealing with suppliers, distributors, or customers. If there are any discrepancies, it will negatively tarnish your reputation. Poor reputations are often very hard to bounce back from, so always keep this in mind.
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