How to reach your potential clients and stand out from the crowd

23rd March 2022

In today’s world, it’s more important than ever to stand out over your competition. Without standing out, you can potentially get lost within the crowd, losing out on potential business opportunities and bringing fewer customers. Having spent a lot of your time building your business, it’s important to continue to develop and reach your potential customers. Ways of doing this could be from updating your website, concentrating on good quality marketing materials or setting an advertising budget.

Below we look into four ways you can reach your potential clients and stand out from the crowd.

Update your website

With many potential clients using the web to search for the things they need in life, it’s more important now than ever to have a good website. It goes without saying your website should be mobile friendly and that you should be updating your content regularly. If your website is old or hasn’t been updated in a while, consider paying for a new one. The website doesn’t have to be expensive, you can use a freelancer to design it or contact an agency depending on your budget. Without an updated website, you could be falling behind within the industry, with your customers going to your competitors.

Good Marketing Materials

When was the last time you reviewed your branding? You want it to be fun, exciting, and engaging for your customers. You want them to remember you when they need your service and for them to be proud to recommend you to your friends. Purchase appealing envelopes when mailing customers to entice them to open your mail and customise the letter to each individual to make it personal. Create a brochure that explains what you do and develop your newsletters to make them more interesting. Don’t be afraid to completely change things up and be creative. Consider using a brochure maker online to design eye-catching brochures that effectively convey what your business is all about and grab your audience’s  You could also review the marketing tools you are using to see if there are some that are better suited to you.

Partner with complementary businesses

As the saying goes “teamwork makes the dream work!” it may sound cheesy but it’s very true. Why not team up with some complementary businesses and advertise each other’s work. Come up with a campaign that you can run in conjunction with each other bringing in leads for both of you. Their client base will help you grow and yours will help them and the best thing is you are not competitors.

Offer discounts to new customers

Discounts are a great way to entice new customers to purchase for yourself over a competitor – after all, we all like a discount. The offer doesn’t have to be huge, it could be something small like a generic 10% code, or it could be a buy one get one free offer. Review your pricing and see what discount would make the most sense. You can always try it for a week or two and see if it brings in any more revenue for you.

What technique do you use to bring in new customers? Will you be considering anything from the above list? Let us know in the comment box below.