All successful businesses are constantly on the lookout for opportunities to promote themselves and connect to new customers. In the UK, there are few better times than the summer season, stacked with events. In and around Southport, there’s a grand slate of events coming up that people will flood to when the sun’s out – and even when it’s not!
While the approach of securing some commercial tie-ins at an event isn’t anything new, even in the modern age of online reviews and social media platforms, getting involved with these local occasions continues to offer perks. It’s a unique kind of marketing, but one that can land a very real, long-lasting connection to new and relevant customers. Here’s a look at why a business should consider getting involved in this prime season for selling.
There’s Value in Partnering with Events
It’s exceedingly commonplace for brands to muscle in on events both local and global, as shown across sports. It can come in the form of a naming sponsorship, like the old Barclays Premier League, becoming the official provider of a certain product to the event, putting up advertising boards, or providing a service on the day of the event. All of these things can work wonders for raising the profile of a brand, but there’s even greater potential in creating social and commercial value.
Customers are much more inclined to feel positively about a brand if they feel as though they’re delivering something positive directly. Showing up to events to provide a service at a decent quality and reasonable price does wonders to win over crowds at local events. Naturally, this is particularly true of those in the food and drinks business. Either in a partnership or by getting hired, a food and drinks business can do very well at summer events.
It’s quite normal for a business to want to get in on these events, but the summer months are also commonplace for businesses to throw on their own promotions. Knowing that people are out, about, and wanting to do things, it’s the perfect time to spring a promotion. This could be in-store, at an event, or online. It could even tie the digital and physical experiences together, like the bingo welcome bonus does. With this, the business has created a promotion that gives a £30 online bingo bonus, a £10 bingo bonus for in-club play, and another 200 free spins. Being able to get branding out at live events can always be buoyed by online promotions and offers that point one to the other.
Top Events Taking Place in Southport
Easily the biggest event coming to Southport in the warmer months of 2025 is the Southport Air Show. It’ll draw a huge crowd comprised of plenty of locals and those from across the country. As people watch the thunderous jets soar across the sky, some businesses will be on hand to provide food, drinks, activities and merchandise, and perhaps even make use of traditional advertising boards.
Of course, the Southport Air Show is a little further down the line. The summer of fun actually begins with the Southport Food & Drink Festival, which never fails to draw in the crowds. The free event at Victoria Park prides itself on celebrating local produce, so Southport’s small food businesses should always be vying to get in. Then, there’s the longest-running event in Southport, the Southport Flower Show, which spans four days.
All of these local events will have openings for businesses to offer something, be it to raise money or to help cover catering for the days of the event. There’s a symbiotic relationship to be formed, and while a few major events may have filled their bookings for this year already, there’ll be plenty of others looking for an infusion of local help or cash.
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