Southport Councillors have welcomed a government announcement of a new £1 million publicity campaign  to encourage British families to spend their Easter holidays in the North of England.

The Prime Minster has announced this fresh move as he visits Lancashire and Cumbria to see how flood-damaged towns and villages of the North, many of which are tourism-reliant, are getting back on their feet.

The marketing campaign encouraging British families to spend their Easter break in the North of England.will be co-ordinated by VisitEngland, local Lib Dem Deputy Leader, councillor Tony Dawson represents Southport’s main central and seaside tourism areas.

He says: “This impetus behind this campaign is rightly to try to assist tourism in the lake district and villages of Lancashire and Yorkshire which were  inundated in recent floods. This included Hebden Bridge where my own riverside home of 25 years ago went under water last month.”

Local Lib Dem Councillor Pat Keith, whose ward also contains part of the Southport seafront, says: “While our own flood damage in Southport was relatively minor, our need to be promoted as a major tourist destination in the North was highlighted by several contributors at last night’s Southport Area Committee meeting.”

“We are urging Council officers to make sure any campaign by VistEngland to promote ‘The North’ includes Southport.”



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