For any business owner that sells products, the dream is to release a product that goes viral. Thanks to the internet and modern methods of marketing, that’s now easier than ever. However, these developments have brought about fierce competition, so it’s crucial to keep thinking of fresh ideas that might find success.
One of the best business models to replicate is Slingo, which has become a viral sensation over the last few years. There are various reasons for the hybrid game’s success and studying them could provide clues for how to make other products blow up.
Slingo Has Gone from Niche to Mainstream
Even though the rise of Slingo has only recently been apparent thanks to the online bingo boom, the game has been around for over 20 years. Now, bingo Slingo is a huge industry with countless options for players to choose from spanning a variety of themes, but it all stemmed from one simple, niche idea back in 1994.
When the New Jersey real estate developer Sal Falciglia Sr. first came up with the idea of combining elements of slots and bingo in a hybrid game, the concept was slow to take off. However, in 2013, RealNetworks acquired the rights to the game for a whopping $15.6 million, as it clearly saw a prime opportunity for Slingo to take off.
This is an example of how good timing and foresight can lead to viral sensations online. The company visualised the potential for online bingo and realised that Slingo could flourish within the sector. It turned out to be a shrewd move, and the hybrid game is now huge.
Innovation Through Combination: The Power of Hybrid Ideas
Another thing that worked in Slingo’s favour was the blending of two already well-loved offerings. Slots and bingo were already popular as individual games, but Slingo brought them together as something fresh and accessible.
The hybrid model can work for businesses as well, with plenty of excellent examples in recent times. For example, Nike and Apple have collaborated on various occasions over the years, most recently with the Nike special edition Apple Watch.
There have been other times when businesses have come up with ideas for hybrids that have then caught on and blown up elsewhere. This is often the case in the food industry, with the invention of the Cronut being a great recent case study. This is a combination of croissant and a donut, and it can now be found in bakeries around the world.
For business owners looking for ways to capitalise on people’s love of hybrid ideas, one way to do this could be to combine two already successful products into a new one. It’s also wise to explore ways to partner with other companies when trying to think of the best hybrids.
Slingo’s viral growth is something that all businesses want to replicate, and there are a few aspects of the game that are easy to model. Timing is key for viral trends, and it’s also important to make use of hybrid ideas wherever possible.
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