SAINSBURY’S IN BIRKDALE VILLAGE?

As most of you will be aware by now Sainsbury’s and the owners of The Gastro are applying to the council within weeks for permission to open a Sainsbury’s Local Store. Their ‘Dear Neighbour’ letter states that a Sainsbury’s Local would not compete with, but complement the existing high street shops and bring up to 20 new full and part time jobs.

At first glance this may seem a good and welcome opportunity for all and of course that’s what the Sainsbury’s letter wants to portray. But let’s scrutinise this statement.

Firstly it is a Local convenience store without any additional parking spaces so it is hardly going to attract new business or noticeably increase footfall to the village. If anything it will most likely cause parking chaos and possibly encourage the council to introduce Pay & Display. Sainsbury’s as a multinational can easily manipulate its prices keeping them significantly low until the local shops cannot compete. I am not saying that they will do this but that been said it stands to reason that most of the takings generated within this local store will be at the expense of the local independent traders ie the grocers, butchers, newsagents, cheese shop, bakers and the other existing food and drink retailers. Surely we have enough shopping outlets.

Now some people may say this is a knee jerk reaction and there is no need to worry. But you only need to look at the consequences of this in Crosby Village where the opening of Sainsbury’s has decimated Moor Lane, which was once the hub of Crosby’s high street. If shops start to close and the village loses its attraction of independent shops, (the reputation which we are all trying to build on and move forward with) then Birkdale Village will likely become another Charity Shop haven following in the footsteps of Southport Town centre, Crosby and Formby Villages. So much for up to 20 new jobs!

If you are happy with the possibility of another convenience store coming to Birkdale then do nothing!

However if you feel the consequences will be too disruptive then contact The Traders Association and we can collectively put pressure on those people who decide the outcome of these plans. In the meantime you can let your feelings be known directly to the Chief Executive of Sainsbury’s by e-mailing him at:

Justin.king@sainsburys.co.uk

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Below is Mr. Malcolm Browne of Schunanigans Shoe Shop

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BELOW Email sent from Malcolm Browne (Birkdale Traders Association)  to Justin King (Sainbury’s)

From: Malcolm Browne Sent: 28 September 2013 13:27 To: Justin King Subject: Birkdale Village

Dear Mr King,

Traders in Birkdale Village have recently had notification of plans to open a Sainsburys Local convenience store in the Village. I must tell you that this news has been met with outrage by the local business community. This village has a reputation that we are building on of having individual independent retailers and as such is an attractive option to the usual high street ‘seen it all before’ image. We will not be pacified or patronised with remarks like, quote’ it would not compete with, but complement the existing high street shops’ unquote. The traders of Birkdale will use every available means to stop the plans progressing and I  urge you to intervene before the inevitable bad feeling and bad publicity surfaces.
Respectfully yours,
Malcolm Browne. Birkdale Trader and committee member of The Birkdale Traders Association.

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REPLY

Dear Mr Browne

Thank you for taking the time to send an email to Justin King regarding Birkdale Village.

Your comments will be shared with one of our Executive Case Managers who will look into your issues further and come back to you more fully as soon as possible.

Thank you again for getting in touch.

Yours sincerely

Patrick Howell

Patrick Howell | Assistant to Justin King | Chief Executive’s Office

Sainsbury’s Supermarkets Ltd | 33 Holborn | EC1N 2HT

patrick.howell@sainsburys.co.uk | 020 7695 6000

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