Dozens of volunteers joined Ben Fogle for The Barefoot Wine Beach Rescue Project on Ainsdale Beach this afternoon (Sunday 5th August 2012) to keep Southport beaches ‘barefoot friendly’ in 2012. 

The Barefoot Wine Beach Rescue Project kicked off in April and continues throughout spring and summer with environmentalist and adventurer Ben Fogle as ambassador.  

Barefoot Wine has again teamed up with Surfers Against Sewage to help keep Britain’s beaches ‘barefoot friendly’. The 2011 Barefoot Wine Beach Rescue Project saw over 1100 volunteers remove 2.5 tonnes of litter from the UK’s coastline, and 2012’s series of events aims to encourage more people to keep the UK’s beaches barefoot friendly.

A popular beach with locals, Ainsdale is a tranquil escape for those who want to relax. The dunes form part of a Local Nature Reserve, which is also a Site of Specific Scientific Interest and home to the rare Natterjack Toads.

The beach provides a fantastic day out for everyone but currently there are almost 2,000 items of marine litter for every km of the UK’s beaches. One of the most common items of litter is cigarette butts with approximately 4.5 Trillion cigarette butts littered across the world each year. Laid down end-to-end they would reach around Great Britain’s coastline over 4000 times.

“Barefoot Wine is very proud to be working with Surfers Against Sewage for the fifth year in a row to help keep Britain’s beaches ‘barefoot friendly’”, said Barefoot Wine Marketing Manager, Yona Ellis. “Ben Fogle will be a great inspiration to people in 2012, which is set to be our biggest and most exciting year so far.

All our Barefooters are really looking forward to helping out at the clean ups and then thanking our volunteers with a well deserved glass of Barefoot Wine!”

The full list of dates and details of all beach clean ups can be found on and information on the brand’s wine portfolio can be found on In addition to the ‘barefoot friendly’ beach clean tour, Barefoot Wine supports a series of community events, charity fundraisers, music festivals and sporting events.

Asda Southport Community Life Champion Sharon Gregory-Wareing and Store Manger Bill Gornall and 8 other colleagues has well as Community Life Champions from Asda Aintree, Walton and Skemersdale. All attended the Litter pick at Ainsdale beach.

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