A series of hard-hitting government adverts featuring people smoking cigarettes with a tumour bulging from them has been launched.
The ads tell smokers that just 15 cigarettes can cause a mutation that leads to cancerous tumours in what marks a return to shock campaigning.
It is eight years since government’s “fatty cigarette” anti-smoking adverts appeared.
Ads will appear on TV, online and posters until February. Smokers will also be told about NHS quit kits that are available free from pharmacies.
OTS News readers are asked: “If you are a smoker would these adverts make you stop?”
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