Photo: East, Lord Street

Ladies fashion store East on Lord Street has now closed after the company that owns it went into administration.

The store shut its doors for the final time on Monday 23 June 2015.

East Limited closed 19 stores nationwide.

A spokesperson from East said:

“Geoffrey Bouchier and Philip Duffy, managing directors at Duff & Phelps, Joint Administrators of East Limited, yesterday announced the successful sale of the business and its assets.

“The deal preserves more than 550 jobs and 82 stores and concessions which will open as normal, supported by the website

“East, one of the UK’s most well-known contemporary women’s fashion brands, will continue under the management of the current team.

“The acquisition of the business by East Lifestyle Limited for an undisclosed amount will see 19 stores and five concessions close with the immediate loss of 155 jobs.

“The sale follows a vigorous bidding process that included a number of Private Equity firms and secures a sustainable future for the brand.”

For your nearest store visit

The firm says it will honour gift cards and returns.


If you have any queries about other stores, gift cards, returns or the ongoing East business, please contact their customer care team on: 020 8877 6543.

The customer care team is available 9am-6pm Monday to Thursday, 9am-5.30m Friday, and 10am-3.30pm Sunday.


Submit News Contact us with your community, business or sport news. Phone 07581350321




Breaking local news as it happens, searchable archives with photographs, the ability to instantly comment on news articles – there are so many advantages to OTS (Onthespot) News.

If you want your news read locally online then send it to – relying only on the newspaper is to restrict yourself to an ever reducing audience.