5 B2B Marketing Software Tools to Consider in 2021

B2B Marketing software tools play a critical role in the success of any B2B marketing campaign and help speed things up in making a business more successful and achieving desired goals…..

This is why 98% of B2B marketers will go for it rather than any other forms of marketing methods available out there

These tools can potentially give you the actionable insights you need to get multiple ROI for your campaigns by helping you understand your customers and prospects much better.

You can easily find out the contents your customers are engaging with and the ones they aren’t and a lot more.

It’s like a roadmap that guides your business in the right direction, without it your business might be lost in the middle of nowhere. 

B2B Marketing software tools can help you with the different moving pieces in digital marketing such as social media, managing customer databases, or even search engine optimization (SEO), making your marketing processes easier and more efficient.

However, littered and scattered across the internet you’ll find a thousand of these tools and if you are not careful you might run into those that can squeeze the life out of your business.

So how do you know the right tools to choose?

Luckily, in this article, Hanna Shnaider has helped you filter out the bad ones by supplying you with the best B2B marketing tools you can consider in 2021.

So, let’s dive into it.

#1. HubSpot

First, on our list, we have this amazing tool that does nearly all the marketing and data-heavy lifting for you. 

HubSpot is trusted by thousands of B2B companies and has been reviewed on different review sites as among the best in town for marketing and automation. 

The platform features a content management system (CMS) where you can create content that your audience finds helpful. 

The tool also features SEO, Ad tracking and Management, Social Media Management, Video creation, and more. 

But that’s not all. 

They have an award-winning customer team that is ready to offer assistance anytime you’re facing any challenge with the software. 

HubSpot basically built their platform around inbound marketing processes:

  • Attract 
  • Engage
  • Delight 

Following these methods allow you to build a relationship with the audience before earning their business

Pricing: Hubspot offers a free plan for small business, Starter plan at $50, Professional plan at $890, Enterprise plan at $3200


#2. Marketo

Marketo is a great marketing automation software found among B2B marketers that does a couple of things to make the digital marketing processes much easier and simpler. With this tool in hand, a business can create more personalized:

  • Email marketing campaign
  • Lead generation strategies
  • Mobile marketing
  • Content strategy
  • Account-based marketing and more

Top companies such as Fujitsu, Panasonic, Cloudera, and more are great users of this software, making it a go-to B2B marketing software for B2B companies

More so, the company has been rated and recognized as a leader in the marketing niche by Gartner, Forrester, SiriusDecisions and has been known for offering digital innovations and transformation that put clients ahead of their competition.

Price: Available upon contact


#3. Active Campaign

If you ever need an email marketing tool that can help you with the whole customer lifecycle, then ActiveCampaign is worth trying out. The tool does more than mere email automation and helps activate your entire customer experience.  It’s used and trusted by over 130,000 businesses around the world. 

As an industry leader, ActiveCampaign helps you to:

  • Create personalize emails
  • Create engaging and high-quality emails with the available drag and drop editor
  • Set up targeted campaign that runs on autopilot
  • Set date for each email and includes reminders so you don’t miss out on a follow-up

The tool also offers other services such as:

  • Advance reporting. Find out what’s working and what’s not through data
  • Integrated forms. You can create custom forms for collecting emails and getting new leads and customers
  • Site tracking. With this tool, you can find out what readers are doing on your site and use that knowledge to turn them into customers
  • Gmail extension
  • Email segmentation and so on.

Pricing: For the lite version, pricing starts at $29/month and USD 279/month for the enterprise plan.


#4. Ahrefs

Looking for an all-in-one SEO toolset for your business?

If “YES”, then Ahrefs is all you need.

The tool has been used and recommended by top marketers from some of the world’s reputable organizations around the world such as Facebook, eBay, Netflix, Pinterest, Uber, and more. 

Additionally, the tool has been continuously rated and reviewed on Capterra, G2, Trustradius, and others and is very helpful for SEO.

The tool has several features including:

  • Site Explorer: for analyzing your competition
  • Site Audit: for optimizing your website
  • Keywords Explorer: for understanding the keywords customers are using to search on the internet
  • Content Explorer: for comparing your content against leading industry content
  • Rank Tracker: for tracking your ranking progress

You can easily implement keyword research, optimize your website and find endless backlink opportunities with Ahrefs at your disposal. 

With Ahrefs, you won’t have to run around looking for an alternate B2B marketing software for your SEO campaigns, the tool is well-equipped enough to do everything you need to scale in your SEO practices.

Pricing: Price starts at $99/month with a $7 free trial for 7 days


#5. BuzzSumo

BuzzSumo is a must-have in your stack of marketing software. The tool makes content planning quite easy to accomplish and allows you to find the popular content and trending content in your niche, making you adjust to the current demands of your potential and existing customers.

By helping you find the most perfect and popular type of content from influencers in your niche, BuzzSumo makes connecting with the industry’s leading influencers quite easy, opening you up to different opportunities for partnership which can give your digital marketing efforts a great boost. 

Pricing: 30 days free trial and $99/month pro plan


Final thoughts

Now you have them. With this B2B marketing software, you can start running seamless and uninterrupted B2B campaigns that promise a better ROI for your business. Incorporate these tools to scale your digital marketing efforts for a great business turnaround. 

Do you need any help with this software? Reach out to FortySeven Software Professionals and our team of software developers FortySeven47.com will be glad to help you make great business decisions. Cheers!! 

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