In general, the situation is that most people are convinced that the future of the world and business, in particular, determines technological progress, but this is not entirely true. Technology as such is only a tool to achieve certain goals of specific individuals or groups of people. Therefore, it should be noted that technologies reflect certain social trends, but are not their source. The main source of social trends and technologies, in particular, is human needs, which are very much related to the value system.
In fact, it should be noted that the latter is social rather than individual and therefore is so important in the discourse of successful business (because one of the important parameters for measuring business success is a piece of the world market that it covers). Accordingly, in the 21st century, business success is not so much a race for technology as a battle for existing values or the creation of new needs, and therefore value systems that justify the need for newly created needs.
So, the list below will reflect those business trends of 2022 that are able to see/create needs for the consumer, and through social communication channels to create a value system that will make the above needs, not a whim, but a necessity.
A striking example of a business that has destroyed the old value system and created new needs for consumers is the industry that produces wax pens. Wax vaporizer has supplanted the market for traditional tobacco cigarettes as if to satisfy the need of smokers to quit smoking. We will probably never know whether the dab vape pen manufacturers’ priority was to help people smoke or sell as many of their products as possible. Whatever the manufacturers think, statistics show that those who want to quit smoking usually do not achieve their goal and just in addition still use a wax vape pen.
So we have an industry that has been able to convince a significant section of society that dab vape pen is their helper in the fight against a bad habit and it better meets their needs than a regular cigarette. The success of this industry is evidenced by the fact that the U.S. Food and Drug Administration (FDA) receives thousands of applications to test e-cigarette sales. In addition, the e-cigarette industry is quite flexible and adaptable to various technologies, for example, you can connect your best vape pen for wax to a smartphone and receive accurate data on the use of your best concentrate pen, or set these parameters. So this industry has great prospects for the future because there are many ways to upgrade the dab pen, making it more useful, more environmentally friendly, more efficient, in short, the way the consumer wants to see it. It is quite a flexible and adaptable business, and therefore stable and promising.
Obviously, nowadays the most expensive asset is information because it is the tool that allows you to enter the market in the most effective way. Therefore, in 2022 it will continue to be profitable to invest in Big Data – data calculated in zettabytes, a unit of measurement corresponding to billions of terabytes. In addition, this data must be fast (which ensures efficiency), diverse, and must take some form in accordance with the virtual context. What is more, one of the most important conditions is the veracity of the data. The scope of Big Data application is improving customer relations, increasing sales, rapid market entry, expanding the range of products and services, reducing costs, increasing margins, finding new markets, forecasting demand.
Another trend in the new coming year 2022 is oil. Not so much innovative, however, it is gaining popularity due to the fact that it covers and will cover (despite the efforts of states to switch to renewable energy sources), those needs that have long been adapted to the use of petroleum products. The actual restrictions on oil production, political fights, and the consequences of the pandemic have led to its rise in price, which will continue in 2022, so it is a profitable sector for short-term investment.
The field of robotics is more innovative and the most adaptive. The indisputable advantage of this industry is the ability to integrate into almost all production processes of humankind and even cover most of the service sector. This area is quite expensive, so this type of investment will be long-term. Despite the long-term investment, robotics is a safe and quite profitable industry, as it is able to meet not only the needs of the present but also aimed at meeting the needs of the future, which means guaranteed market demand.
One of the best ways to earn money online after a pandemic has been to create massive online courses. An important element that distinguishes this area from the previous ones is the fact that it does not require investment. Global Market Insight indicates that the online learning market will reach 375 billion in 2026. Both the pros and cons of such a business is easy opportunity to explore competitors. The advantage is that there is an opportunity to create a unique product, and therefore have a monopoly on the market, and the disadvantage is that someone can use your model by perfecting it accordingly the demand for your product will decline.
Another type of business that gained popularity during the pandemic is delivery services. Despite the growing popularity of delivery services, this area still hides many opportunities for development. 2022 is the perfect time to find and occupy an as yet undiscovered niche for delivery. This is evidenced at least by the fact that quarantine standards are weakened, and delivery volumes are not significantly reduced. This means that out of whim for many people during the pandemic, the delivery has become a necessity.
Undoubtedly a successful investment in 2022 will be investing in renewable sources of energy. The first positive factor in such a contribution will be the assistance of the state, because, like the current President of America, the European Union is inclined to contribute to this area, as evidenced by the declaration of the G20 summit. In addition to the financial benefits, this type of investment will help prevent the irreversible effects of climate change, which, according to the UN, could occur as early as 2028, if we do not reduce carbon emissions to zero. So by investing in renewable energy, you are investing in the future in the literal sense, that is, in the possibility of its occurrence. Renewable energy sources have brought much higher total income over the last decade. Annual volatility was lower than that of fossil fuel portfolios in countries with global and developed economies, and higher than that of fossil fuels portfolios in China and emerging markets. So this is an ideal investment that involves caring for the planet, the commitment of the state, and considerable stable income.
There are still many opportunities for investment. Therefore, instead of reading the endless list, you should focus on your goals as an investor. If you are an investor who is only looking for income, then there are almost an infinite number of investment opportunities for you. Another important issue that somewhat narrows the number of investment options is the desire for smaller short-term dividends or larger long-term ones. However, if your desire to invest is not limited to capital accumulation, you can choose the field of investment according to your value system. Accordingly, such an investor can choose between companies engaged in advanced technology, companies that care about the environment, and so on. Remember that by investing you can change the future, and not only your own.
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