10 Drawbacks of Not Having a Logo Design by Creato Experts

A logo is a sign or a symbol designed using an individual or combination of characters, images, letters, designs or anything related to the product or service.  It signifies the connection with the brand it represents.

Looking at a logo makes you instantly remember the brand, what it provides and how it makes you feel. For example, when you see a symbol of an ice cream company, you instantly recognise the flavours you like or how you enjoyed and felt when you ate the ice cream.

Role of Logo Design for an SME

A logo gives the brand an identity without which it is challenging to remember or recognise a brand. With so many competitors in the market, a logo makes it much easier for the target audience to connect with it. A logo design in London gives the brand its meaning, more importantly for Small and Medium Enterprises trying to create a niche space for themselves in the marketplace.

An SME logo must be simple, easy to understand, and recognisable and iconic to the brand. One has to be careful and mindful while designing and crafting a logo that looks professional and connects with the target audience.

How Not Having a Logo Can Impact Your Brand’s Presence?

• Lack of Brand Identity –  A logo is the first thing visually communicated to the target audience. It is the symbol that helps customers recognise your brand.
• Unprofessional Appearance of the Brand – Not having a logo or having one that is unprofessional crafted can make your company look unprofessional. The target audience may need help to trust your product or service as the values wouldn’t be depicted in your poorly designed logo.
• Missed Target Audience Connection – A logo attracts the audience to your brand’s product or service. It helps communicate with the audience on a much larger scale through many channels.
• Inconsistent Branding – A poorly designed logo may lack consistency as it may not look the same on every media. It may not be scalable, printable or timeless. It may lack character and the same texture in the intricate parts of the symbols or design in colour or black and white.
• Marketing Challenges – A brand can lose out to the competition if they do not have a logo or a logo that doesn’t make it stand out in the crowd. It will take time to prompt your brand on any media. An unappealing logo can tarnish your brand’s image or lead to negative publicity. The logo imprints on the merchandise or bags help market the brand, which can be a loss for a company that needs a logo for its brand.
• Brand Expansion Challenges- A professionally designed logo is crafted with various factors in mind and follows a complete process from research to creating the outcome. It keeps in mind future expansion and has a scope of small iterations to make it go with the trends. It may also take time and effort to expand your brand horizons.
• Limited Versatility – A professionally designed logo can adapt as the brand evolves and grows with time. An unprofessionally designed logo may be less versatile and have a minimal scope of adopting any new changes with new visions or missions of the brand.
• Difficulty in Customer Recall ability – With a logo, a customer can recall and recognise the brand. The brand loses its identity, which may lead to negative perceptions limiting it to use or even try your product or service.
• Legal and Copyright Issues – While designing a logo, a design company makes sure that they do not use any existing trademark design intentionally or unintentionally. The design company is responsible for and helps and guides the client to not incorporate any feature or element in the logo design that can lead to any legal liability in the future.
• Difficulties in Rebranding – If ever in the future your company plans to rebrand, the cost of designing a new logo can be very high as it would affect all the marketing media, digital and in print.

How Can Creato’s Logo Design Process Smooth out The Working for Brands and Businesses?

A picture speaks a thousand words. Similarly, your logo speaks for your brand. For an SME in London, it is all the more important to have a recognisable, memorable, unique, and identifying logo that makes you stand out in the crowd of your competitors.

To save costs, some companies do not hire professional designers, but they dont realise they face more losses than savings. Many SMEs in London have been innovative from the beginning and have quickly reached the pinnacle of growth by hiring using Creato’s design services.

Creato’s creations are masterpieces in themselves and well-tailored to your needs.

Out of sight is out of mind; if your logo is not visible to the target audience, you have lost them.

So, before you lose the clients, call Creato’s designer team and tap into the market by designing a classy logo for your company.