Southport’s Radwraps Goes Dutch


Radwraps have recently announced the launch of a new Dutch website aimed at the Benelux market.

The company, based in Birkdale on Merseyside, have been keen to expand their business into new international territories for a long time, and after many product tests and strong positive feedback from customers overseas, Radwraps have taken their biggest step yet to accommodate this region with the introduction of the Dutch language-speaking website.

Huge growth for both the business and its product line are planned as a result of this move, which represents the organisation’s first dip into the European market. In addition, the site is set to be the first of many as Radwraps begins its march across the whole of Europe.

The website uses the Dutch language, so its primary customer base will be the Netherlands, but the site and the products on offer to this section of the continent will also cover Belgium and Luxembourg, allowing the company to branch out further in the short-term.

Although the team are very excited at this huge milestone in the company’s history, directors James and John Maddocks would like to stress that their organisation will remain at its base in Birkdale, using local employment and keeping the central hub of the business in the Liverpool City Region. The announcement of the Dutch website represents an expansion for the business rather than an operational move to the Benelux area.

Radwraps provides a range of radiator covers which can be fitted within seconds and brighten up a room, as well as blending in with wallpaper. They also act as a safe method of preventing burns, as they cover the hot surfaces of the radiator framework.

Having operating for more than three years following many years of further research and development, this news takes Radwraps to a new level, as the business finds itself now entering the European market for the first time, with high customer demand and keen interest from corporate partners already established.

James Maddocks commented on the organisation’s big step into Benelux: “Our expansion into the Benelux regions and the Dutch site has been the result of two years of development and research into the market, and finding our ideal partners in this region which has been very successful. We are extremely excited about this new venture and we can’t wait to get going on the first of many European ventures. The future’s bright.”

Sander Ju, one of Radwraps’ partners based in the Netherlands, added: “We are extremely excited to bring Radwraps to the Benelux region. Early on, we identified Radwraps to be a fantastic product for our region, and we are thoroughly looking forward to a long and prosperous relationship.”

So, if you are visiting Holland, Belgium or Luxembourg in the near future and you happen to see a striking radiator cover, there’s an excellent chance that it has been supplied from Radwraps thanks to its new European expansion!

Check out the new Dutch website for Radwraps at

You can learn more about the Radwraps products and their benefits by visiting


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