Jean-ius idea from Ormskirk Student June 22nd, 2013 admin Latest News Shares Comments An Ormskirk student from the University of Central Lancashire (UCLan) has devised an innovative concept for producing jeans with removable patterns. As part of her final degree show, BA(Hons) Fashion Promotion student Ellis Harvey presented a printing technique which allows eye-catching designs to be printed onto a pair of jeans, yet the pattern can also be easily removed. Whilst normal detergent would clean the jeans and leave the pattern untouched; it could be easily removed with the use of a special detergent. New patterns could then be printed on to the same pair of jeans, meaning one pair of jeans could continually evolve and display the latest fashions. Ells said: “I’ve thoroughly enjoyed my time at UCLan and especially this project. Though it’s been hard work at times, it will certainly enhance my CV, and boost my chances of landing my dream job in fashion marketing or buying” The 21-year-old commented: “In theory one pair of jeans could last for a great number of years, yet continually reflect the latest trends. They would never go out of fashion. “This has obvious benefits for the customer, but also for the planet, as it makes fashion sustainable.” The former Ormskirk School student conducted initial market research into the concept, followed by six weeks of creative work. In addition to arranging modelling shoots and creating promotional materials which would accompany a hypothetical Levis campaign surrounding the release of the jeans, Ellis applied some patterns to Levis jeans, to demonstrate the concept. “I’ve thoroughly enjoyed my time at UCLan and especially this project. Though it’s been hard work at times, it will certainly enhance my CV, and boost my chances of landing my dream job in fashion marketing or buying,” Ellis added. Submit News Contact us with your community, business or sport news. Phone 07930717137 Email [email protected] Twitter www.twitter.com/onthespot_news Breaking local news as it happens, searchable archives with photographs, the ability to instantly comment on news articles – there are so many advantages to OTS (Onthespot) News. If you want your news read locally online then send it to [email protected] – relying only on the newspaper is to restrict yourself to an ever reducing audience. Onthespot – your online reporter www.onthespotnews.co.uk Do you have a story to tell? Call OTS www.callots.co.uk Please text or phone 07930717137 or email [email protected] Follow OTS (Onthespot) on Twitter www.twitter.com/onthespot_news Related Comments comments!