Dementia Freindly Southport launch

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The new campaign to make Southport Dementia Friendly has been boosted by backing from Fylde Road shops and businesses who have pledged their support.

The initiative, which will be launched on March 1 outside the parade of shops on Fylde Road, came from Southport MP John Pugh, whose vision is to make Southport services accessible and inclusive to residents with dementia and to their carers.

“Support from across the town is crucial to the success of our campaign. ”said Southport MP, John Pugh: “So I’m delighted that Fylde Road are blazing a trail. I would encourage anyone who wants more information about dementia to come to the launch on Saturday. The Alzheimer’s Society will be there to answer questions any residents may have”.

Cambridge ward Lib Dem councillor Pat Keith, who is working along with her colleague Councillor Sue McGuire to put the plans into operation, said:

“This is a great example of community politics in action and demonstrates that everything doesn’t have to be linked to finance. A lot of people with dementia can so easily give up’ because they worry about the reaction of strangers and encounter too many difficulties.

Councillor Sue McGuire added “The dementia friendly training is about challenging communities to do better and to enable people to be a full part of society for longer. It is also to recognise that what benefits people with dementia benefits everyone.”

Dr Hilal Mulla, clinical lead in dementia at Southport and Formby Clinical Commissioning Group, welcomed the campaign and said: “This is an important time for Southport to become a dementia friendly town. Sefton has one of the highest percentage of adults with dementia in the UK and more

than 50% of people with dementia in Seton are not currently being identified as having the condition and therefore not being treated.

“There are many simple changes people can make to their business which can help people cope with everyday tasks – yet they can make a great difference in helping those with dementia lead a rich and fulfilling life.”

The councillors believe that the most difficult things for people with dementia are the everyday activities most of us take for granted, such as withdrawing money at the bank, paying bills, shopping and using public transport

Most people want to carry on normally for as long as possible and that can be achieved when they don’t have to overcome additional obstacles or burdens.

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