CEO OF SOUTHPORT LAW FIRM GETS PERSONAL FOR NATIONAL MARKETING CAMPAIGN April 4th, 2013 admin Latest News Shares Comments CEO OF SOUTHPORT LAW FIRM GETS PERSONAL FOR NATIONAL MARKETING CAMPAIGN Southport-based Fletchers Solicitors has launched a £1million national marketing campaign that is very personal for the firm’s CEO Ed Fletcher. www.fletcherssolicitors.co.uk The campaign, advertising the firm’s specialist services for people suffering severe personal injury and medical negligence, will run across cinema, radio, online, outdoor and press and includes a 30 second film based on Ed’s own story. Ed severed his spinal chord in a motorbike accident in 1999 and believes that this experience helps shape everything his firm’s support of others who have suffered life altering accidents and injury. “Our message for people with injuries and their families is that you won’t be going through this alone,” explains Ed. “Its common for people to feel that their life is over at times like these, we try to show them that actually they have a new life that is only just beginning. “I wanted to use my own experience because it has helped inform everything we do as a firm and challenges the traditional perception that for lawyers these cases are ‘just a job.’ For us, that’s certainly not the case.” A senior litigator and member of the Association of Personal Injury Lawyers (APIL), Ed also chairs the North West Spinal Injuries Centre Patient Group. He is a mentor for young people with recently sustained spinal cord injury. He remains a motorbike enthusiast and belongs to the National Association of Bikers with a Disability (NABD). Ed is also a keen hand-cyclist, sit-skiier and swimmer. He was also a member of the Great Britain Para-Triathlon Squad. Fletchers handles a significant proportion of the UK’s serious personal injury claims and also handles one in 25 of the UK’s medical negligence cases. www.fletcherssolicitors.co.uk Submit News Contact us with your community, business or sport news. Phone 07930717137 Email [email protected] Twitter www.twitter.com/onthespot_news Breaking local news as it happens, searchable archives with photographs, the ability to instantly comment on news articles – there are so many advantages to OTS (Onthespot) News. If you want your news read locally online then send it to [email protected] – relying only on the newspaper is to restrict yourself to an ever reducing audience. Onthespot – your online reporter www.onthespotnews.co.uk Do you have a story to tell? Call OTS www.callots.co.uk Please text or phone 07930717137 or email [email protected] Follow OTS (Onthespot) on Twitter www.twitter.com/onthespot_news Related Comments comments!